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NetPrice
NetPrice is a Tokyo-based e-commerce platform operator founded in 2004, serving 3.1M members and 3,800 suppliers across Southeast Asia.
NetPrice
NetPrice was founded on December 27, 2004, as an e-commerce technology service provider, with Miwa Nakabayashi as President and Representative Director. The company is headquartered in Tokyo's Minato ward and maintains subsidiaries in South Korea, China, and Hong Kong. Its capital stands at 890 million yen (including 400 million yen in capital reserves). Chairmanship is held by Mitsuaki Tachikawa. The firm positions itself as an "ECTech" provider, operating and managing e-commerce platforms for partner companies rather than operating a single marketplace. NetPrice's model combines a user database of 3.1 million members and 60,000 active users from its own platform with a supplier network of 3,800 vendors covering fashion, beauty, general goods, food, and electronics. It offers live commerce functionality, an AI and deep learning layer for data-driven operations, and an asset-light logistics model relying on third-party logistics and call center partnerships. Its platform is white-labeled for partners including livedoor Shopping, OKWAVE Shopping, MAGMAG Shopping, and V Point×Eco Select. The company targets nine Southeast Asian countries for cross-border commerce. NetPrice operates through wholly owned subsidiaries in South Korea, China (Shanghai), and Hong Kong. In 2024, the firm launched multiple branded shopping portals: a newly revamped Netprice site in May, a Stray Kids merchandise magazine in April, and partnerships with OKWAVE and MAGMAG for shopping sites in August and November. It also began selling SEVENTEEN official goods in November 2024. The executive team includes CMO Kyohei Nakamura, CFO Koichiro Abe, and CTO Hikaru Hayashi, with two outside directors and one technology advisor. No AUM or institutional capital is disclosed. NetPrice's structural differentiator is its business model: it is not a family office or an investment firm but an e-commerce platform operator that generates revenue by building and managing white-label shopping sites for third-party partners. It operates as a technology and logistics intermediary rather than a retailer or marketplace, deriving income from transaction fees and platform services.
General information
Firm type
other
Year founded
2004
AUM
Undisclosed
Location
Region
Asia
Country
Japan
City
Tokyo
Corporate office
Tokyo, Japan
Additional offices
Seoul, South Korea · Shanghai, China · Hong Kong
Principals
Miwa Nakabayashi
President & Representative Director
Mitsuaki Tachikawa
Chairman
Kyohei Nakamura
CMO
Koichiro Abe
CFO
Hikaru Hayashi
CTO
Sector focus
Frequently asked questions
Who runs investment decisions at NetPrice?
NetPrice is an e-commerce technology company, not an investment firm. Operational decisions are made by President and Representative Director Miwa Nakabayashi and the board of directors.
How does NetPrice source proprietary deal flow?
NetPrice does not make investments or source deal flow for capital deployment. It partners with third-party companies to build white-label shopping sites, sourcing those partners through business development and existing relationships.
Is NetPrice structured as a single family office or does it operate more like a venture firm?
NetPrice is a privately held corporation operating an e-commerce platform business. It is not a family office, asset manager, or venture capital firm.
Does NetPrice participate in fund commitments or only direct deals?
NetPrice does not make fund commitments or direct investments into other companies. Its business is centered on operating e-commerce platforms for partner brands and suppliers.
What investment stages does NetPrice typically target?
NetPrice does not target any investment stage as it is an operating company, not an investment vehicle.
Which sectors does NetPrice explicitly avoid?
NetPrice does not publicly disclose sectors it avoids. It focuses on e-commerce across fashion, beauty, food, electronics, and general goods.
How is NetPrice related to its parent or related vehicle?
NetPrice has no disclosed parent company. It operates as an independent Japanese corporation with subsidiaries in South Korea, China, and Hong Kong.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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