NGDATA

NGDATA

NGDATA was founded in 2011 by Olivier Van der Haeghen, a serial entrepreneur who previously built and sold a digital marketing agency. The firm is a software company, not an investment vehicle — its core asset is the Lily customer data platform (CDP), designed to process event-streaming data and generate actionable AI-driven customer insights. Wealth origin and AUM are not applicable. The company's strategy centers on enterprise data infrastructure rather than asset management or direct deployment. Its Lily platform ingests real-time customer interactions, applies machine-learning models for predictive scoring, and enables omnichannel personalization. Confirmed clients include telecom operators and financial institutions across Belgium and broader Europe. NGDATA competes with other CDP vendors such as Segment and mParticle. NGDATA maintains its headquarters in Ghent, Belgium. The company is privately held and has raised venture funding, though specific rounds or valuations are not publicly confirmed. As of 2025, the firm continues to develop its platform with a focus on privacy-compliant data handling and generative AI integrations (per public record). Structurally, NGDATA is a product company, not a family office or asset manager. Its distinction lies in building proprietary customer data infrastructure rather than deploying capital. The firm's governance reflects a standard tech-company model, with Van der Haeghen as CEO and a board that includes external investors.