Venture Capital

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Njord Ventures

NJORD Ventures is a seed and early-stage venture capital investor focused on Swedish entrepreneurial companies. The firm invests in scalable businesses...

Njord Ventures logo

Njord Ventures

NJORD Ventures is a seed and early-stage venture capital investor focused on Swedish entrepreneurial companies. The firm invests in scalable businesses underpinned by technology, macrotrends, and disruptions. NJORD Ventures has made 9 investments, including a Seed VC investment in PlayReplay on June 30, 2022.

General information

Firm type

Venture Capital

Year founded

2018

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Stockholm

Corporate office

Stockholm, Sweden

Sector focus

Enterprise SoftwareAI/MLFinTechDigital HealthMedia & EntertainmentMobility & Transportation

Frequently asked questions

Who makes investment decisions at Njord Ventures?

Njord Ventures does not publicly name individual investment committee members or a managing partner on its website. The firm describes its team as having long-tenured operating experience across e-commerce, software, technology, finance, performance management, and strategy consulting, but specific investment decision-makers are not disclosed.

Does Njord Ventures lead rounds or participate as a follower?

Njord typically invests in seed and early-stage rounds, often as a lead or co-lead. Its portfolio news consistently shows the firm bringing in specialist and strategic co-investors at subsequent rounds, as it did when introducing Kvanted and J12 into the Buddywise seed extension in March 2024 (per the firm, March 2024).

What is Njord Ventures' approach to portfolio transparency?

Unusually for a venture firm of any size, Njord publishes a complete past portfolio table on its website that includes both successful exits and business closures. Three historical investments — Hermine Hold, Made People, and Ridesum — are shown with their invested year, exit year, and outcome reason, including acquisition and business closure.

How does Njord source its deals?

The firm publicly states it seeks Swedish entrepreneurial companies with scalable, technology-driven business models. Given its narrow geographic focus and a team background spanning strategy consulting and operating roles in Nordic tech and finance, deal flow likely originates from local founder networks and repeat relationships, though no formal sourcing channel is disclosed.

Which sectors does Njord Ventures explicitly avoid?

Njord does not publish a sector-exclusion list. Its current portfolio spans enterprise software, fintech, digital health, industrial safety, food, and media, suggesting broad appetite within Swedish technology but no stated prohibitions.

Does Njord maintain a fixed fund structure or invest on a deal-by-deal basis?

The firm's investment vehicle structure is not publicly disclosed. Off its website, no regulatory filings or press mentions confirm whether it operates a traditional closed-end venture fund, an evergreen vehicle, or deal-by-deal special purpose vehicles.

What is Njord's known posture on follow-on investments?

Njord actively supports follow-on rounds, as demonstrated by PlayReplay's June 2024 round that brought in USTA Ventures, and Lesslie's February 2024 round led by Wellstreet. In both cases, the firm remained on the cap table and facilitated the entry of new investors, indicating a strategy of maintaining positions through later-stage syndicates.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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