Asset Manager

Updated:

North Star Wealth Management

Eric Heitman founded North Star Wealth Management in 2004 in the western suburbs of Chicago.

North Star Wealth Management

Eric Heitman founded North Star Wealth Management in 2004 in the western suburbs of Chicago. The firm operates from Naperville, Illinois, serving a base of high-net-worth households across DuPage County and the broader Midwest. Heitman, a veteran of the wirehouse advisory channel, structured the firm to give clients access to institutional asset management, tax planning, and estate coordination without the product-push incentives he had observed at larger broker-dealers. North Star builds multi-asset portfolios spanning equities, fixed income, and alternative investments, with allocations often executed through LPL Financial as the custodian and platform provider. The firm's investment committee selects from a menu of institutional mutual funds, ETFs, separately managed accounts, and structured products, tailoring each allocation to a client's liquidity needs and tax profile. Its geographic footprint concentrates on Illinois, Wisconsin, and Indiana, though it serves clients who have relocated to retirement states such as Florida and Arizona. The firm does not publicize wholesale turnover or performance composites, but its ADV filings reflect a buy-and-downside-risk-management philosophy consistent with advisory practices serving entrepreneurs, corporate executives, and retirees. As an LPL-affiliated hybrid RIA, North Star functions with roughly a half-dozen professionals handling advisor-client relationships and operations. Heitman maintains a general securities principal license and acts as the firm's chief compliance officer, a dual-hat structure that keeps regulatory oversight in-house. The firm has not launched parallel vehicles, philanthropic entities, or formal co-investment clubs, though its relationship with LPL grants it access to alternative-investment platforms that source private equity and hedge fund products scaled for accredited investors. The year 2024 brought elevated portfolio inquiries around fixed-income repositioning as rates shifted, a trend North Star addressed through callable-agency-bond and CD laddering frameworks. North Star's structural distinction lies in its use of a large corporate RIA infrastructure — LPL — to deliver boutique-advisor intimacy at scale. That arrangement means the firm's investment policy statements, model portfolios, and compliance protocols are powered by LPL's research department, yet every client relationship stays with the local team. Succession is not publicly laid out; Heitman remains the central figure, and the firm's continuity risk runs through the standard LPL-affiliation succession templates that allow purchasing advisors to assume client obligations.

General information

Firm type

Asset Manager

Year founded

2004

AUM

Under $500M (Altss estimate)

Location

Region

North America

Country

United States

City

Naperville

Corporate office

Naperville, IL, United States

Principals

Eric S. Heitman

Founder, Managing Principal

Sector focus

Financial Services

Frequently asked questions

Who runs investment decisions at North Star Wealth Management?

Founder and Managing Principal Eric Heitman chairs the investment committee and holds final decision authority for portfolio construction. Heitman also serves as the firm's chief compliance officer, a dual role that keeps investment governance and regulatory oversight under a single senior leader. The committee draws on LPL Financial's institutional research to evaluate manager selections and asset-class tilts.

How does North Star Wealth Management source its clients?

Client acquisition primarily comes through local referral networks in DuPage County and greater Chicagoland, augmented by long-standing relationships with CPAs and estate-planning attorneys. The firm does not run large-scale digital marketing or national seminar programs. Its growth model depends on word-of-mouth among business owners and executives within its Midwestern geography.

Does North Star operate as an independent RIA or under a broker-dealer umbrella?

It functions as a hybrid RIA whose advisory assets are custodied and partially supported through LPL Financial's corporate RIA platform. That structure provides North Star with research, trading, and compliance infrastructure while the firm retains independence over client acquisition, fee schedules, and financial-planning delivery. Heitman holds securities licenses through LPL as the registered broker-dealer of record.

What asset classes does North Star typically include in client portfolios?

Portfolios generally span US and international equities through institutional mutual funds and ETFs, investment-grade and high-yield fixed income, and third-party alternative-investment products sourced via the LPL platform. Asset-allocation weightings are customized per household, with a tilt toward downside protection and tax sensitivity that reflects an older, wealth-preservation-minded client base.

Does North Star manage proprietary funds or alternative investment vehicles?

No. The firm does not sponsor its own pooled vehicles, private equity funds, or direct-deal platforms. All alternative-investment exposure — when used — is accessed through LPL-vetted third-party products designed for accredited investors, including interval funds and non-traded REITs.

What is North Star's posture on co-investments alongside external managers?

North Star does not pursue co-investment or direct-deal opportunities. The firm's mandate is advisory portfolio management using publicly available and platform-vetted instruments, not principal investing. Clients seeking co-investment structures would need a separate family-office or institutional relationship.

Is North Star involved in philanthropic or foundation structures?

The firm advises clients on charitable-giving strategies and donor-advised fund usage as part of its financial-planning services, but it has not established a separate foundation or philanthropic entity. Philanthropic advice is integrated into the estate-planning and tax-planning work that the firm coordinates with outside counsel and CPAs.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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