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Oakland Foundation
The Oakland Foundation launched in 2012 and was formally opened by HRH The Princess Royal on 28 June 2013 at the headquarters of sponsor Oakland International...
Oakland Foundation
The Oakland Foundation launched in 2012 and was formally opened by HRH The Princess Royal on 28 June 2013 at the headquarters of sponsor Oakland International in Redditch, Worcestershire. It is the philanthropic vehicle of Dean and Sallie Attwell, who co-founded the temperature-controlled logistics and supply chain business that generates the foundation's funding. The foundation exists to support disadvantaged children under the age of 16 and their families, concentrating resources solely in the immediate postcodes where the parent company operates UK depots. Grants cover three programmatic pillars: education, health and nutrition, and sport. The foundation does not participate in fund commitments or indirect investments; it makes small direct charitable grants to local schools, sports clubs, and community groups. In May 2025, for instance, it sponsored the kit for Marlborough FC, a grassroots football club, and sent a grant coordinator to attend the League Cup final where the team played. Activity is bounded by geography rather than sector — every recipient is linked to one of five industrial sites: Redditch, Bardon, Corby, Knottingley, or Skelmersdale. The foundation operates with a lean governance structure. Peter Vaughan, who serves as Strategic Development Manager at Oakland International, chairs the board of trustees. Second-generation family member Luke Attwell also sits on the board, embedding continuity between the operating company and the charity. The foundation shares administrative infrastructure with the sponsor — its postal address is the Oakland International headquarters on Seafield Lane in Beoley — and discloses no separate investment staff or professional asset managers. The foundation's structure reflects a ceding of investment autonomy. It does not hold an independent endowment; it draws operating funds from the profitable logistics parent and distributes them directly to vetted causes. There is no external fundraising, no donor-advised fund platform, and no acceptance of unsolicited applications. This corporate-foundation architecture means the charity's grantmaking capacity rises and falls with the commercial performance of Oakland International, aligning its philanthropic reach tightly to the health of a single B Corp-certified supply chain company in the UK's cold chain sector.
General information
Firm type
Endowment / Foundation
Year founded
2013
Location
Region
Europe
Country
United Kingdom
City
Redditch
Corporate office
Seafield Lane, Beoley, Redditch, Worcestershire, B98 9DB, United Kingdom
Principals
Dean Attwell
Co-founder
Sallie Attwell
Co-founder
Luke Attwell
Trustee
Peter Vaughan
Chairman of Trustees
Sector focus
Frequently asked questions
Who makes grant decisions at the Oakland Foundation?
Grant decisions are made by the foundation's board of trustees, chaired by Peter Vaughan, who is also Strategic Development Manager at the sponsor company, Oakland International. Second-generation family trustee Luke Attwell serves on the board. The foundation does not employ a separate investment committee. It self-identifies recipients rather than evaluating unsolicited applications.
Does the Oakland Foundation accept unsolicited grant applications?
No. The foundation proactively identifies projects supporting disadvantaged children under 16 within the immediate areas around Oakland International's depots. Unsolicited proposals are not part of its process. All funded organizations are located in Redditch, Bardon, Corby, Knottingley, or Skelmersdale.
How is the Oakland Foundation funded?
Funding comes directly from Oakland International, the temperature-controlled logistics and supply chain group co-founded by Dean and Sallie Attwell. The foundation does not maintain a separate, independently managed endowment. Its grantmaking budget is tied to the operating performance and profitability of the sponsor company.
What is the relationship between the Oakland Foundation and Oakland International?
The foundation is the charitable arm of Oakland International. It shares the company's headquarters address, and its trustees include both company executives and Attwell family members. The charity benefits from corporate sponsorship that covers its administrative overhead, allowing 100% of dedicated charitable funds to flow to frontline projects.
Which geographic areas does the Oakland Foundation serve?
Grants are restricted to the immediate communities around five Oakland International depots: Redditch (Worcestershire), Bardon (Leicestershire), Corby (Northamptonshire), Knottingley (West Yorkshire), and Skelmersdale (West Lancashire). The foundation explicitly targets areas where the sponsor company is an integral part of the local community.
What specific causes does the foundation support?
The foundation works exclusively on projects benefiting disadvantaged children under 16 and their families. Its giving is organized around three pillars: education, health and nutrition, and sport. An example is the direct sponsorship of grassroots football kits, such as the kit provided to Marlborough FC in May 2025.
Who founded the Oakland Foundation and when?
The foundation was founded by Dean and Sallie Attwell, the co-founders of Oakland International. It was officially opened in 2013 by HRH The Princess Royal at the company's Redditch headquarters. Princess Anne returned in 2021 to recognize the foundation's work during the pandemic.
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