Private Equity

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OAKS Asset Management

Vishal Ootam's OAKS Asset Management runs a concentrated India consumer PE strategy from Mauritius.

OAKS Asset Management logo

OAKS Asset Management

OAKS Asset Management is a private equity fund based in Mumbai, India. It focuses on consumer investments. The firm has made eight investments.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

Africa

Country

Mauritius

City

Ebene

Corporate office

Ebene, Mauritius

Additional offices

Mumbai, Maharashtra, India

Principals

Vishal Ootam

Founder & CEO

Vivek Anand PS

Founder & MD

Sandeep Somani

Co-founder & CFO

Kenneth Serrao

Co-founder & CIO

Sector focus

ConsumerFinTechFood & BeverageElectric Vehicles

Frequently asked questions

Who runs investment decisions at OAKS Asset Management?

Kenneth Serrao serves as Co-founder and Chief Investment Officer, overseeing investment decisions. The firm operates as an independent, partner-owned manager with four co-founders — CEO Vishal Ootam, MD Vivek Anand PS, CFO Sandeep Somani, and CIO Serrao — forming the core leadership group.

How does OAKS source proprietary deal flow?

OAKS sources deals through what it trademarks as Connected Capital — a deliberate network of Indian business families and entrepreneurs cultivated over two decades. This collective model surfaces proprietary opportunities in India's consumer sector, a posture the firm claims differentiates its access from traditional auction processes.

Is OAKS Asset Management structured as a family office?

No. OAKS is an independent, partner-owned private equity firm, not a single-family office. It manages third-party capital and does not disclose a relationship to any single wealth origin or family balance sheet.

Does OAKS participate in fund commitments or only direct deals?

OAKS makes direct investments into Indian consumer companies across early-stage, growth, turnaround, and pre-IPO stages. The firm also manages a public equities strategy through Director Abhinav Sharma, indicating dual exposure to both private and listed Indian equities.

What investment stages does OAKS target?

The firm covers a wide range: early-stage and venture, growth equity, turnarounds, and pre-IPO rounds. This coverage allows it to back consumer businesses at multiple points in their lifecycle, though its primary lens remains mid-market private equity in India.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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