OliveX Holdings Limited

OliveX Holdings Limited

OliveX Holdings Limited, incorporated in 2018 as OliveX Holdings Limited (ACN 631 675 986), was founded to create a fitness metaverse on the blockchain. The company is led by Chris Whiteman and Yat Siu, who operate from offices in Hong Kong, London, and Sydney. The wealth origin for OliveX is not publicly disclosed. OliveX develops and incubates gamified fitness experiences across multiple platforms. The company's core products include Dustland Runner, a proof-of-workout audio running game; Dustland Rider, a cycling game integrated with the Sol Cycle engine; and Marvel Move, a superhero-themed walking and running app. These experiences are tied to the DOSE Token, an ERC-20 utility token that rewards users for completing workouts. OliveX also operates Six to Start, a London-based independent game developer best known for Zombies, Run!. Other business units include KARA Mirror, a hardware/software AI fitness solution; Lympo Squat, a gamified squat challenge app; and 22 Pushup, a pushup challenge app. The company has partnered with fitness brands such as Myzone and Stages. OliveX also holds a 12x12 LAND parcel inside the Sandbox metaverse to incubate partner brand communities. Its acquisition of Volution, a UK-based gym data software firm serving over 256 gyms, expanded its B2B offerings. The firm's total assets under management are not disclosed. The executive team includes Chris Whiteman and Yat Siu, though their titles are not specified on the website. OliveX maintains offices in Hong Kong (headquarters), London, and Sydney. The company's structured vehicles include the DOSE Token ecosystem and the Sandbox LAND parcel. A recent operational event: August 2022: OliveX announced the acquisition of Volution, a UK-based gym data software provider (per the firm, August 2022). Philanthropic or separate advisory structures have not been publicly detailed. OliveX’s structural differentiator lies in its blockchain-native integration, where physical exercise directly generates in-game rewards and NFT assets. This model positions the firm at the intersection of digital health, gaming, and crypto, distinct from traditional health-and-fitness companies or pure-play game studios. The company also serves as a metaverse incubator for fitness brands, a dual-sided approach that blends consumer-facing apps with B2B partnerships.