One Better Ventures

Investment decisions are made by the partnership, which is led by John Replogle and includes Doug Haensel, Jim Geikie, Peter Graham, Pete Alberise, and Joe Bowman. Each partner brings deep operational experience from companies like Burt's Bees, Seventh Generation, and Unilever, so investment selection is driven by their collective ability to identify brands they can personally help scale.

The firm is structured as a partnership, not a traditional fund. It does not raise discrete fund vehicles with limited partners; instead, it partners directly with management teams by providing both capital and embedded operating resources. This gives the firm the posture of a strategic acquirer or operating partner rather than a passive financial investor.

Multiple partners worked together at Burt's Bees, leading it through rapid growth and eventual sale to Clorox. John Replogle was CEO of Seventh Generation until its 2016 sale to Unilever. Peter Graham served as Chairman of Seventh Generation for 17 years. These exits are part of the partnership's shared operating history, not fund-level returns.

One Better Ventures pursues only direct, hands-on partnerships with operating companies. There is no public indication that it acts as a limited partner in external venture or private equity funds.

The firm targets growth-stage companies that have a demonstrated track record of success and are ready to scale. It does not focus on seed or very early-stage startups. Its resources are designed to expand distribution, professionalize operations, and build brand marketing — activities suited to companies entering a rapid growth phase.

One Better Ventures is a certified B Corporation, meaning it has committed to legally defined standards of social and environmental performance, accountability, and transparency. The certification is embedded in the firm's governance, and it donates 10% of its profits to charitable causes.

Its deal flow is rooted in the personal networks of its partners, who are long-tenured executives across the natural and consumer products industry. The firm's reputation from building Burt's Bees and Seventh Generation, combined with its direct operating model, attracts founders seeking more than just capital.