Asset Manager

Updated:

OrderMyGear

Kent McKeaigg runs OrderMyGear, powering 1.5M+ online stores and $4.5B in annual sales for the branded merchandise industry.

OrderMyGear

OrderMyGear (OMG) provides technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Dallas

Corporate office

Dallas, TX, United States

Principals

Kent McKeaigg

Chief Executive Officer

Leon Hounshell

Chief Technology Officer

Sector focus

Enterprise SoftwareMedia & Entertainment

Frequently asked questions

Who runs investment decisions at OrderMyGear?

OrderMyGear does not operate an investment fund or managed portfolio. As a privately held software company, strategic and capital-allocation decisions sit with CEO Kent McKeaigg, who co-founded the firm in 2008, and the leadership team. The company reinvests operating cash flow into its integrated e-commerce, order-management, and presentation platform for the branded merchandise industry.

Is OrderMyGear structured as a family office or does it invest in external opportunities?

OrderMyGear is a privately held operating company, not a family office, venture firm, or fund manager. It does not publicly participate in direct investments, co-investments, fund commitments, or deal syndication. Its disclosed activity is limited to developing, marketing, and maintaining its branded merchandise technology platform.

What is the scale of the commercial operations OrderMyGear supports?

The platform processes $4.5 billion in annual sales and has facilitated the launch of more than 1.5 million online stores for distributors, decorators, dealers, and suppliers (per firm website). It serves over 4,000 businesses, ranging from solo operators to large-scale promotional product distributors.

Which segments of the branded merchandise ecosystem does OrderMyGear serve?

OrderMyGear serves promotional product distributors, apparel decorators, team dealers, and suppliers. Its product suite includes company stores, pop-up stores, redemption stores, print-on-demand stores, and interactive presentation tools. On the supply side, it offers product data management and distribution in PromoStandards format.

How does OrderMyGear's technology differ from a general-purpose e-commerce platform?

Instead of a general commerce tool requiring third-party plug-ins, OrderMyGear bundles a supplier product search engine, branded presentation builder, multi-channel order management, and PromoStandards-compliant API access in a single integrated suite. The company built this architecture specifically for the promotional products industry's workflow, where assembling the right product, verifying decoration pricing, and managing supplier data typically requires multiple disconnected tools.

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