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OrderMyGear
Kent McKeaigg runs OrderMyGear, powering 1.5M+ online stores and $4.5B in annual sales for the branded merchandise industry.
OrderMyGear
OrderMyGear (OMG) provides technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Dallas
Corporate office
Dallas, TX, United States
Principals
Kent McKeaigg
Chief Executive Officer
Leon Hounshell
Chief Technology Officer
Sector focus
Frequently asked questions
Who runs investment decisions at OrderMyGear?
OrderMyGear does not operate an investment fund or managed portfolio. As a privately held software company, strategic and capital-allocation decisions sit with CEO Kent McKeaigg, who co-founded the firm in 2008, and the leadership team. The company reinvests operating cash flow into its integrated e-commerce, order-management, and presentation platform for the branded merchandise industry.
Is OrderMyGear structured as a family office or does it invest in external opportunities?
OrderMyGear is a privately held operating company, not a family office, venture firm, or fund manager. It does not publicly participate in direct investments, co-investments, fund commitments, or deal syndication. Its disclosed activity is limited to developing, marketing, and maintaining its branded merchandise technology platform.
What is the scale of the commercial operations OrderMyGear supports?
The platform processes $4.5 billion in annual sales and has facilitated the launch of more than 1.5 million online stores for distributors, decorators, dealers, and suppliers (per firm website). It serves over 4,000 businesses, ranging from solo operators to large-scale promotional product distributors.
Which segments of the branded merchandise ecosystem does OrderMyGear serve?
OrderMyGear serves promotional product distributors, apparel decorators, team dealers, and suppliers. Its product suite includes company stores, pop-up stores, redemption stores, print-on-demand stores, and interactive presentation tools. On the supply side, it offers product data management and distribution in PromoStandards format.
How does OrderMyGear's technology differ from a general-purpose e-commerce platform?
Instead of a general commerce tool requiring third-party plug-ins, OrderMyGear bundles a supplier product search engine, branded presentation builder, multi-channel order management, and PromoStandards-compliant API access in a single integrated suite. The company built this architecture specifically for the promotional products industry's workflow, where assembling the right product, verifying decoration pricing, and managing supplier data typically requires multiple disconnected tools.
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