Asset Manager

Updated:

OrderMyGear

OrderMyGear (OMG) provides technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise.

OrderMyGear

OrderMyGear (OMG) provides technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Dallas

Corporate office

Dallas, TX, United States

Principals

Kent McKeaigg

Chief Executive Officer

Leon Hounshell

Chief Technology Officer

Sector focus

Enterprise SoftwareMedia & Entertainment

Frequently asked questions

Who runs investment decisions at OrderMyGear?

OrderMyGear does not operate an investment fund or managed portfolio. As a privately held software company, strategic and capital-allocation decisions sit with CEO Kent McKeaigg, who co-founded the firm in 2008, and the leadership team. The company reinvests operating cash flow into its integrated e-commerce, order-management, and presentation platform for the branded merchandise industry.

What is the scale of the commercial operations OrderMyGear supports?

The platform processes $4.5 billion in annual sales and has facilitated the launch of more than 1.5 million online stores for distributors, decorators, dealers, and suppliers (per firm website). It serves over 4,000 businesses, ranging from solo operators to large-scale promotional product distributors.

Which segments of the branded merchandise ecosystem does OrderMyGear serve?

OrderMyGear serves promotional product distributors, apparel decorators, team dealers, and suppliers. Its product suite includes company stores, pop-up stores, redemption stores, print-on-demand stores, and interactive presentation tools. On the supply side, it offers product data management and distribution in PromoStandards format.

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