Private Equity

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Origins Fund

Origins is a venture capital firm that backs consumer founders from pre-seed to Series A. It describes itself as funding meets influence, helping consumer...

Origins Fund logo

Origins Fund

Origins is a venture capital firm that backs consumer founders from pre-seed to Series A. It describes itself as funding meets influence, helping consumer founders with an unfair advantage. The firm invests in consumer technology companies and uses the social influence of its athlete and celebrity LPs to bring visibility and growth to portfolio startups.

General information

Firm type

Private Equity

Year founded

2021

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Blaise Matuidi

General Partner

Salomon Aiach

General Partner

Ilan Abehassera

General Partner

Lara Fakhry

Team

Yohan Benalouane

Team

Sector focus

ConsumerMedia & EntertainmentGamingFinTechEnterprise SoftwareAI/MLMobility & TransportationDigital Health

Frequently asked questions

Who runs investment decisions at Origins Fund?

Day-to-day investing is led by general partners Blaise Matuidi, Salomon Aiach, and Ilan Abehassera. The firm's website lists all three as the core decision-making group, with additional team members Lara Fakhry and Yohan Benalouane supporting sourcing and portfolio operations. No single managing partner or CIO title has been designated publicly.

How does Origins Fund source proprietary deal flow?

The firm's sourcing model relies on the personal networks of its general partners, particularly Blaise Matuidi's relationships across global sports, entertainment, and fashion. This network gives Origins early access to consumer founders who benefit from celebrity brand amplification. The firm does not publicly describe a cold-inbound or data-driven sourcing engine.

What investment stages does Origins Fund typically target?

Origins Fund invests from pre-seed through Series A, with a stated focus on early-stage consumer companies. The portfolio includes companies at various stages of development, from recently launched startups to later-stage rounds within the Series A boundary. The firm does not participate in growth equity or late-stage venture rounds.

Which sectors does Origins Fund explicitly avoid?

Origins Fund focuses exclusively on consumer-facing companies and does not invest in enterprise infrastructure, deep tech, biotech, or hardware not related to consumer products. The portfolio contains no B2B SaaS companies outside of consumer-adjacent tools like creative platforms. The firm's positioning explicitly excludes sectors outside the consumer domain.

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