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Orion Advisor Technology
Orion Advisor Technology builds portfolio management and practice management software for financial advisors, headquartered in Omaha, NE.
Orion Advisor Technology
Orion Advisor Technology, known as Orion until its 2024 corporate renaming, was founded by Eric Clarke in 1999 as a portfolio accounting and reporting solution for independent RIAs. The firm grew through a mix of organic expansion and acquisitions of companies such as Black Diamond Performance Reporting, Salentica, and Nitrogen (formerly Riskalyze). The firm's strategy centers on providing a cloud-based platform that covers portfolio accounting, rebalancing, performance reporting, billing, CRM, and client portals. Orion has disclosed partnerships with custodians including Schwab, Fidelity, and Pershing. The company's geographic footprint is predominantly North American, with clients mainly in the United States. As of early 2025, Orion operates as a division of the private equity-owned entity that also includes the Redtail CRM platform. The firm employs around 1,500 staff across offices including Omaha, Boston, and Eugene, Oregon. In 2024, Orion launched its "Orion Connect" integration marketplace to expand third-party integrations (per the firm's official communications). Orion's structural differentiator is its position as a platform-agnostic technology vendor rather than a custodian or broker-dealer, allowing it to serve advisors across multiple custodians. The firm's ownership under private equity—acquired by a consortium led by Guidehouse Owner Private Equity (now part of an undisclosed PE structure) in 2022—has accelerated acquisition-driven growth.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Omaha
Corporate office
Omaha, NE, United States
Sector focus
Frequently asked questions
Who owns Orion Advisor Technology?
Orion Advisor Technology is privately held. In 2022, a consortium led by Guidehouse Owner Private Equity (which also owned the Redtail CRM business) acquired the firm. The specific ownership structure has not been publicly detailed as of early 2025.
What products does Orion offer?
Orion's platform includes Orion Portfolio Accounting, Orion Rebalancing, Orion Reporting, Orion Billing, and the Orion Client Portal. It also integrates third-party solutions through its Orion Connect marketplace. The firm sells to independent RIAs, broker-dealers, and wealth management firms.
How does Orion differentiate from competitors like Envestnet or SS&C?
Orion markets itself as a provider-agnostic platform that works across multiple custodians (Schwab, Fidelity, Pershing) and does not operate a turnkey asset management platform (TAMP). Its focus is on the advisor-facing workflow, not asset management. Competitor Envestnet also offers a technology platform but with a larger TAMP component.
Does Orion serve institutional allocators or only individual advisors?
Orion's primary clients are registered investment advisors (RIAs) and wealth management firms serving individual investors. The firm does not publicly market to pension funds, endowments, or foundations as a core client segment.
What is Orion's AUM?
Orion does not publicly disclose a single AUM figure. The firm reports that its platform supports over $3T in assets under administration (AUA) as of early 2025 (per the firm's official communications).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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