Osaic Advisory Services

Osaic was formed in 2023 when Advisor Group, a holding company for several independent broker-dealers, consolidated its eight legacy firms under a single brand. The legacy firms — including Royal Alliance, SagePoint Financial, and FSC Securities — had operated under separate identities for decades. The rebranding was designed to simplify the firm's go-to-market strategy and unify technology platforms for its affiliated advisors.

Osaic is backed by Reverence Capital Partners, a private equity firm that acquired a majority stake in Advisor Group in 2019 alongside existing management and other institutional investors. Reverence Capital focuses on financial-services investments and has a history of scaling distribution platforms before exiting via sale or public listing.

Osaic does not operate as a traditional asset manager running proprietary commingled funds or direct private investments. Instead, it provides a platform that gives affiliated independent financial advisors access to third-party investment products, model portfolios, and advisory programs. The firm's role is primarily regulatory oversight, clearing, technology, and product due diligence.

Osaic's network consists of independent financial advisors who operate their own practices. Many are dually registered as both registered representatives of the broker-dealer and investment adviser representatives of the RIA. The firm targets advisors who want infrastructure support — compliance, clearing, practice management — without being employees of a wirehouse.

No. Osaic is a corporate-backed wealth management platform, not a family office. Its ownership is institutional, led by Reverence Capital Partners, and it serves a broad retail and high-net-worth client base through its network of independent advisors rather than managing the wealth of a single family.