Asset Manager

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Outdoor Living Supply

Outdoor Living Supply was formed in 2020 as a platform focused on acquiring and operating independent hardscape, landscape, and outdoor living product...

Outdoor Living Supply

Outdoor Living Supply was formed in 2020 as a platform focused on acquiring and operating independent hardscape, landscape, and outdoor living product distributors. The company is backed by Trilantic North America, a private equity firm that partnered with CEO Brian Price, a building-products distribution veteran who previously held leadership roles at SRS Distribution. The consolidator targets family-owned supply yards that serve professional contractors, landscapers, and homeowners in suburban and exurban markets. The firm executes a buy-and-build strategy concentrated in the hardscape and landscape supply distribution sector. Asset classes covered include natural stone, segmental concrete retaining walls, porcelain and concrete pavers, bulk aggregates, and outdoor lighting. Acquisitions have spanned the Midwest, Southeast, and Mid-Atlantic regions. The roll-up leverages a decentralized model where acquired companies retain their local brand identities, customer relationships, and operational management. Confirmed acquisitions include Hardscape Supply of Orlando in 2021 and Stone Center of Indiana in 2023 (per company announcements, 2021, 2023). The geographic footprint covers at least 10 states, with a notable concentration in Minnesota, Wisconsin, Michigan, and North Carolina. By 2024 the platform had completed more than 20 acquisitions, assembling a network of distribution yards across the eastern half of the United States. The firm operates with a decentralized hub-and-spoke model, with a small corporate team in Rochester, Minnesota managing capital allocation, M&A sourcing, and back-office integration. The investment was seeded by Trilantic North America's energy and infrastructure fund, which saw the distribution channel as a durable growth play tied to residential repair and remodel cycles. In September 2023, the company expanded into the Ohio market with the acquisition of Buckeye Landscape Supply (per the firm, September 2023). Outdoor Living Supply's structural differentiator is its role as a pure-play hardscape distribution consolidator in a sector dominated by regional independents and big-box retailers. Unlike general building-product distributors, the firm operates exclusively in the outdoor living category, giving it a specialized inventory depth that generalists cannot match. Trilantic North America holds the ownership stake, providing institutional capital normally unavailable to family-run supply yards, while the local branches maintain the customer intimacy of the businesses they absorbed.

General information

Firm type

Asset Manager

Year founded

2020

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Rochester

Corporate office

Rochester, MN, United States

Principals

Brian Price

CEO

Mark Gieck

CFO

Sector focus

Real EstateBuilding Materials & ConstructionConsumer & Retail

Frequently asked questions

Who owns Outdoor Living Supply?

Outdoor Living Supply is a portfolio company of Trilantic North America, a middle-market private equity firm that provided the founding capital in 2020. The firm's management team, led by CEO Brian Price, operates the day-to-day business. The corporate entity is based in Rochester, Minnesota.

How does Outdoor Living Supply source and acquire companies?

The firm sources acquisitions through a dedicated corporate development team and an extensive network of industry relationships built by CEO Brian Price, who spent much of his career at SRS Distribution, another building-products consolidator. Targets are typically family-owned hardscape and landscape supply distributors being sold by retiring founders. The company can close transactions quickly by leveraging its committed institutional capital from Trilantic North America, a speed advantage when competing against strategic buyers.

How is the acquired company integrated after a deal closes?

The firm operates a deliberate decentralized model where acquired companies retain their local brand names, management teams, and customer relationships. Corporate support covers capital allocation, vendor negotiations, technology, finance, and human resources. This model is designed to preserve the entrepreneurial culture and local market expertise that made each target successful before acquisition.

What product categories does Outdoor Living Supply distribute?

The company distributes hardscape and landscape materials including segmental concrete retaining-wall blocks, natural stone, porcelain and concrete pavers, bulk aggregates such as gravel and sand, bagged concrete, outdoor lighting, and related installation accessories. Unlike generalists, Outdoor Living Supply is focused exclusively on the outdoor living project category.

What is the company's geographic footprint?

The platform's location count has grown through acquisition since 2020 and includes operations in the Midwest (Minnesota, Wisconsin, Michigan, Indiana, Ohio), the Southeast (Florida, North Carolina), and the Mid-Atlantic. The corporate headquarters is in Rochester, Minnesota. The company has not disclosed an exact yard count or target number of states.

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