Palm Tree Crew Investments

The firm has not publicly named a dedicated CIO or managing partner for its investment arm. The parent brand was co-founded by musician Kygo (Kyrre Gørvell-Dahll) and his manager Myles Shear, who likely hold ultimate decision-making authority. Specific investment committee structures or deal-team leadership have not been disclosed.

Deal flow originates through the broader Palm Tree Crew ecosystem of live events, hospitality partnerships, and apparel collaborations. The firm leverages audience data and brand relationships from its music festivals and merchandise operations to identify and diligence consumer-facing companies. This operating-company-as-origination model distinguishes its sourcing from a conventional venture capital firm.

It is structured as a private equity arm embedded within a lifestyle operating company, not a standalone venture firm or single-family office. The parent entity, Palm Tree Crew, generates its own revenue through events, hospitality, and merchandise, and uses the investment arm to take equity stakes in aligned consumer businesses. It does not appear to manage external limited-partner capital.

The firm has not publicly disclosed whether it operates through committed fund vehicles or makes only direct balance-sheet investments. Its described posture targets direct equity stakes and brand partnerships in early-stage and growth companies, with no indication of fund-of-funds activity or external LP commitments.

The firm's stated strategy spans early-stage, start-up, expansion, and late-stage growth investments. It evaluates companies from seed rounds through growth equity, concentrating on hospitality, live entertainment, and consumer lifestyle. Specific check-size ranges and stage allocation percentages are not publicly available.