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Pandora Media
Pandora Media is based in Oakland; the profile covers headquarters, registration, AUM band and key contacts for private-markets fundraising.
Overview
Beyond strategy and creativity — we craft feeling | Pandora Media is a full-service creative agency building brands that stand out and stick.
General information
Location
Region
North America
Country
United States
City
Oakland
Corporate office
2100 Franklin St Suite 700, Oakland, CA 94612, United States
Additional offices
Los Angeles · Chicago · New York · Atlanta · Dallas · Detroit
Sector focus
Frequently asked questions
Who is Pandora Media owned by?
Pandora Media is a wholly owned subsidiary of SiriusXM, which acquired the company for $3.5 billion in 2019 (per SEC filing, 2019). The acquisition combined Pandora's ad-supported streaming service with SiriusXM's satellite radio and content library.
How does Pandora's Music Genome Project work?
The Music Genome Project analyzes songs across hundreds of attributes—such as melody, harmony, rhythm, and instrumentation—to create a unique musical 'genome' for each track. Pandora uses these genomes to generate personalized radio stations that play songs with similar characteristics.
Does Pandora offer podcast content?
Yes, Pandora offers a wide range of podcasts through its Podcast Genome Project, which uses algorithms to recommend shows based on listener preferences. The company has invested in original podcast content and partnerships to expand its podcast library.
What is the relationship between Pandora and SiriusXM?
Since the 2019 acquisition, Pandora operates as a separate brand and service within SiriusXM. The two companies share content, marketing, and technology resources, but Pandora retains its own platform and ad-supported streaming model. SiriusXM's satellite radio subscribers also get access to Pandora features.
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