Asset ManagerRIA · CRD 132982SEC-RegisteredPrivate Fund Adviser

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Pershing Square

PERSHING SQUARE INC. is an SEC-registered investment adviser in NEW YORK, NY, since 2004. The firm manages approximately $19.8 billion in assets.

Pershing Square

PERSHING SQUARE INC. is an SEC-registered investment adviser in NEW YORK, NY, since 2004. The firm manages approximately $19.8 billion in assets. It has 46 employees and 11 investment advisers.

General information

Firm type

Asset Manager

Year founded

2004

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Bill Ackman

CEO and Portfolio Manager

Sector focus

ConsumerFinancial ServicesReal EstateTechnology

Frequently asked questions

Who runs investment decisions at Pershing Square?

Bill Ackman, who founded the firm in 2004, is the CEO and Portfolio Manager and makes all binding investment decisions. He is supported by a small team of senior investment professionals, but the firm's public filings consistently identify him as the sole person responsible for the portfolio, and his public commentary drives the market narrative around every major position.

Is Pershing Square an asset manager or a family office?

Pershing Square operates as an asset manager. Its main vehicle, Pershing Square Holdings, is a publicly traded closed-end fund listed in Europe, holding third-party capital alongside Ackman's own. The firm also runs separate vehicles for US investors. The structure is deliberately permanent-capital, functioning like a publicly listed holding company rather than a traditional hedge fund with quarterly redemptions.

How concentrated is the Pershing Square portfolio?

Extremely concentrated. The portfolio typically holds between eight and twelve core long equity names at any given time, with the top five positions commonly exceeding 60% of assets. This concentration is a stated feature of the strategy, not a byproduct of limited resources; it reflects Bill Ackman's conviction that deep fundamental research into a handful of companies yields higher risk-adjusted returns than diversification.

Does Pershing Square use the activist playbook on every investment?

No. While the firm's most visible investments involve proxy fights and public campaigns — Chipotle Mexican Grill's turnaround and the Canadian Pacific proxy contest being prominent examples — many positions are built quietly. Ackman has described the approach as 'friendly activist when possible, confrontational when required,' and his research-heavy public presentations often function as the first move in an activist engagement rather than a recurring tactic.

What happened to Pershing Square's plan to launch a US-listed fund?

In September 2024, Ackman filed for a proposed US-listed closed-end fund, Pershing Square USA, initially targeting $25 billion in assets. Weeks later, he withdrew the offering after reducing the target to roughly $2 billion, signaling that institutional demand did not match his publicly stated expectations. The reversal was documented by Reuters and The Wall Street Journal as an unusual public retreat for a manager with a large social-media following.

How does Ackman use public communication to support his investment strategy?

Ackman publishes institutional-quality research presentations on the firm's website, hosts lengthy public conference calls with Q&A, and maintains an active presence on X (formerly Twitter). This transparency is not marketing veneer — it directly supports the firm's activist strategy by shaping public and shareholder opinion ahead of votes or management negotiations, a tactic that was most visible during the Allergan campaign and the fight over Herbalife.

What is the Pershing Square Foundation, and is it related to the investment firm?

The Pershing Square Foundation is a separate philanthropic entity co-managed by Bill Ackman and his wife, Neri Oxman. It operates independently of the investment entity but shares the name and is funded by Ackman's personal capital. The foundation has made significant gifts to organizations including The Innocence Project, Teach For America, and the Human Vaccines Project, and the separation between foundation governance and fund governance is maintained through distinct boards.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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