Personify Health

Personify Health is the operating brand for the combined assets of Virgin Pulse and HealthComp, which merged in November 2023. The merger was structured as an acquisition of HealthComp by Virgin Pulse, with both entities subsequently operating under the Personify Health name. The firm is privately held, controlled by New Mountain Capital through its majority equity position.

A traditional TPA processes claims and manages plan design. Personify Health adds a consumer-facing engagement and navigation platform that actively steers members toward lower-cost care settings, manages chronic conditions, and promotes daily wellness activities. The firm earns fees on a per-member-per-month basis by bundling plan administration with these navigation and wellness services, aiming to reduce total claims cost for the self-insured employer client.

The firm competes in the employer benefits navigation and integrated health platform market. Direct competitors include Accolade, which also combines advocacy and navigation, and Quantum Health, a large care-coordination provider. Because the firm also operates a TPA, it competes with large national administrators like UMR and Meritain Health that offer or embed navigation features into their core claims processing services.

New Mountain Capital is the controlling equity holder. The private equity firm owned HealthComp before the merger and, at the time of the deal in November 2023, acquired a majority stake in Virgin Pulse from its previous backer, Marlin Equity Partners. New Mountain combined the two assets under the Personify Health platform, creating a scaled vehicle in the employer health services market.

At its November 2023 launch, the combined firm reported serving over 1,000 employer clients and approximately 20 million members globally, per the firm's official communications. The firm operates across all 50 U.S. states through the HealthComp TPA infrastructure and reaches international members through Virgin Pulse's legacy wellness client base.