Bank / Wealth / TrustRIA · CRD 170020SEC-Registered

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Petix & Botte Financial

Founded in 1984 and headquartered in La Mesa, California, the firm was shaped by Vickie Petix, who joined in 1988 and remains a lead financial planner.

Petix & Botte Financial logo

Petix & Botte Financial

Founded in 1984 and headquartered in La Mesa, California, the firm was shaped by Vickie Petix, who joined in 1988 and remains a lead financial planner. The team serves individuals, high-net-worth clients, and pension and profit-sharing plans, with services extending across retirement investing, estate conservation, and risk management. The firm’s process centers on the Family 360 Formula, a planning framework designed to unify investment, tax, and estate decisions. Service lines include portfolio management, pension consulting, and trust services, delivered through both advisory relationships and digital channels such as Guided Wealth Portfolios. The practice addresses college savings, early-retirement scenarios, and insurance adequacy for clients primarily in the United States. The La Mesa office houses four financial planners — Vickie Petix, Andrew Williams, Connor Buckley, and Paul Botte — each holding the CFP® designation. An operations and client-services team of six supports account administration and client onboarding. The firm operates from a single location at 7777 Alvarado Road. Petix & Botte’s architecture differs from an institutionally scaled RIA aggregator: it is an independently owned practice with a flat team of credentialed planners and no external capital partners. The firm’s advisory platform combines human-advised planning with a digital portfolio solution, which allows scaled delivery of personalized investment management without housing in-house asset-management manufacturing.

General information

Firm type

Bank / Wealth / Trust

Year founded

1984

AUM

Undisclosed

Location

Region

North America

Country

United States

City

La Mesa

Corporate office

7777 Alvarado Road, Suite 520, La Mesa, CA 91942

Principals

Vickie Petix

Financial Planner

Andrew Williams

Financial Planner

Connor Buckley

Financial Planner

Paul W. Botte

Financial Planner

Sector focus

Wealth ManagementFinancial Planning

Frequently asked questions

Who runs investment decisions at Petix & Botte Financial?

Financial planning and investment guidance are delivered by Vickie Petix, Andrew Williams, Connor Buckley, and Paul Botte. Each holds the CFP® designation, and the firm lists no separate chief investment officer or investment committee, suggesting advice is planner-led.

Does Petix & Botte Financial manage assets on a discretionary basis?

The firm offers portfolio management as one of its services, which typically implies discretionary authority. The website also promotes Guided Wealth Portfolios, a digital platform that constructs and rebalances portfolios based on a client’s risk profile and goals.

How does Petix & Botte Financial source clients?

The firm does not publicly describe a formal institutional sales process. It maintains a single office in La Mesa and markets itself as a full-service wealth advisory firm serving individuals, high-net-worth households, and retirement plans. Client relationships appear built on referrals and long-tenured community presence.

What is the Family 360 Formula?

The Family 360 Formula is the firm’s proprietary planning process. It is described as a method to unify a family’s financial goals, investment strategy, estate plan, and risk management under a single coordinated approach, though no detailed whitepaper is publicly available.

Does Petix & Botte provide tax preparation or only tax planning?

Three of the four financial planners — Andrew Williams, Vickie Petix, and Connor Buckley — also hold the Enrolled Agent (EA) designation, which authorizes them to represent taxpayers before the IRS. The firm positions tax expertise as an integrated part of planning; whether they file returns is not explicitly stated.

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