Piggyvest

Piggyvest curates and vets investment opportunities that it then distributes directly to its user base through the app. The specific sourcing and underwriting process is not publicly detailed, but the firm acts as a gatekeeper — selecting third-party products for its closed marketplace rather than allowing open listings. This centralized vetting model is the primary mechanism for maintaining quality control over what reaches its 6 million retail customers.

It is both. Piggyvest launched in 2016 as a pure savings platform and added direct investment offerings in April 2019 when it rebranded from Piggybank.ng. Today the firm operates a hybrid model: it automates retail savings accumulation through disciplined debit plans and simultaneously channels that capital into curated investment products available on the same platform.

The firm has not published a full breakdown of its investment product shelf. Based on its rebrand announcement in April 2019, the platform moved beyond savings to include 'direct investment opportunities,' and language on its site references both savings and investment products. The available mix appears to include fixed income-style offerings and other curated vehicles, but a comprehensive asset-class map is not publicly available.

The company's website and public materials present a Nigeria-first footprint with 6 million users concentrated in West Africa's largest economy. No international offices or country-specific operations outside Nigeria are disclosed. As a purely digital platform, however, the infrastructure could in principle serve users in other West African markets without a physical presence.

Piggyvest has not disclosed its unit economics or revenue model publicly. The closed-loop structure — aggregating low-cost retail savings and distributing curated investment products on the same platform — suggests multiple possible revenue streams, including net interest margin on deposited savings, origination or placement fees on distributed investment products, and asset management fees if it operates proprietary funds. None of these are confirmed by the firm.