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Playstudios
Playstudios builds free-to-play mobile games that link virtual play to real-world MGM Resorts rewards.
Playstudios
Playstudios was founded in July 2011 and is headquartered in Ramat Gan, Israel. The company develops free-to-play mobile games across casino and puzzle genres, with titles like myVEGAS Slots and Tetris Block Party. Its founding story is closely tied to the licensing of MGM and Konami brands for its social casino apps. The company operates through multiple studios located in Las Vegas, New York, San Francisco, Hong Kong, Zug, and Tel Aviv. Its game portfolio includes myVEGAS Bingo, myVEGAS Blackjack, MGM Slots Live, and Brainium puzzle games. Playstudios monetizes via in-app purchases and advertising, and it operates the playAWARDS loyalty program that rewards players with real-world benefits at MGM Resorts. The company went public in June 2021 through a SPAC merger. Playstudios reported over 10 million monthly active users as of 2024, and its games have generated more than $1 billion in cumulative player spending (per company filings, 2024). The company has a team distributed across at least six locations globally. It also operates playLABS for internal game R&D. A structural differentiator is the direct integration of its mobile games with the MGM Resorts loyalty ecosystem, turning virtual play into tangible hotel, dining, and entertainment rewards. This creates a closed-loop engagement model that is rare among social casino developers.
General information
Firm type
Corporation
Year founded
2011
AUM
Undisclosed
Location
Region
Asia
Country
Israel
City
Ramat Gan
Corporate office
Ramat Gan, Israel
Additional offices
Las Vegas, United States · Hong Kong, China · New York, United States · San Francisco, United States · Zug, Switzerland · Tel Aviv, Israel
Sector focus
Frequently asked questions
How does Playstudios generate revenue?
Playstudios generates revenue through in-app purchases of virtual currency and items within its free-to-play games, as well as from advertising. Additionally, its playAWARDS loyalty program may drive partner revenue from MGM Resorts.
What is the relationship between Playstudios and MGM Resorts?
Playstudios has a licensing and partnership agreement with MGM Resorts International to use its brand and properties in its mobile games. Players earn loyalty points through playAWARDS that can be redeemed for real-world rewards at MGM Resorts hotels, casinos, and entertainment venues.
Did Playstudios go public?
Yes, Playstudios went public in June 2021 through a merger with a special-purpose acquisition company (SPAC). Its common stock trades on the Nasdaq under the ticker symbol MYPS.
What type of games does Playstudios develop?
Playstudios develops free-to-play mobile games primarily in the social casino genre (slots, bingo, blackjack) and puzzle genre. Key titles include myVEGAS Slots, myKONAMI Slots, MGM Slots Live, POP! Slots, Tetris Block Party, and Brainium puzzle games.
Where are Playstudios' development studios located?
Playstudios operates development studios in Ramat Gan and Tel Aviv (Israel), Las Vegas (Nevada), New York (New York), San Francisco (California), Hong Kong (China), and Zug (Switzerland), plus a remote team and a studio in Vietnam (per company website).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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