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Premiaweb
Founded in 2000 by sole administrator Veronica Mariani, Premiaweb initially built and operated proprietary digital platforms targeting Italian leisure and life...
Premiaweb
Founded in 2000 by sole administrator Veronica Mariani, Premiaweb initially built and operated proprietary digital platforms targeting Italian leisure and life events. Between 2016 and 2018, the holding exited three of those assets: wedding-planning platform Matrimonio.it to US-based WeddingWire Inc. in 2017, and rural-tourism classifieds Agriturismo.it and Countryholidays.com to Feries Srl (part of Immobiliare.it Group) in 2016, later sold to a German group in 2018. Since 2015, Premiaweb has functioned as an angel investment holding, deploying capital into early-stage Italian startups with a digital-first model. Current portfolio companies span wine-tourism SaaS (Divinea.com, held since 2019), outdoor-experience marketplaces (Freedome, held since 2021), high-end artisanal goods (Mirta.com, held since 2022), collective payments for schools (GrowishPay, held since 2019), and biotech (Diamante, held since 2022). The firm has also cycled through digital-marketing positions, including an exit from Instilla in 2019 and a hold of Checkbonus from 2015 to 2021. Geographic focus is almost entirely domestic Italian. Mariani runs the portfolio as its single decision-maker, drawing on her experience as a CEO who scaled and sold digital properties. The firm does not disclose AUM or team size. Adjacent activities include Mariani's membership in Angels4Women, an angel network supporting female entrepreneurship, and mentorship with YoungWomenNetwork. In 2022, Premiaweb added three new positions — Diamante, Mirta.com, and Babacomarket.com — deepening its exposure to biotech, luxury marketplaces, and e-grocery. Premiaweb's structural edge is its operator-to-investor continuity: Mariani exited three sizable internet businesses before becoming an angel, and the holding offers portfolio companies advisory services that mirror the playbook she used internally — business planning, team building, and fundraising strategy. That operator heritage, not institutional LP capital, shapes the firm's concentrated, Italy-centric portfolio.
General information
Firm type
Private Equity
Year founded
2000
AUM
Undisclosed
Location
Region
Europe
Country
Italy
City
Milan
Corporate office
Milan, Italy
Principals
Veronica Mariani
Amministratore Unico
Sector focus
Frequently asked questions
What is Premiaweb?
Premiaweb is a private equity headquartered in Milan, Italy.
When was Premiaweb founded?
Premiaweb was founded in 2000.
Where is Premiaweb headquartered?
Premiaweb is headquartered in Milan, Italy, in the Europe region.
What is Premiaweb's assets under management?
Premiaweb reports approximately Undisclosed in assets under management, as tracked by Altss.
What does Altss track for Premiaweb?
Altss maintains an OSINT-verified profile of Premiaweb covering investment focus (ESG policy, ticket size, target IRR, currency preference, regional focuses, industry focuses, technological focuses), team (service providers and advisors), deals (company deals and fund commitments), and network (associations and event participation). Detailed values are available to Altss subscribers.
What is Premiaweb's website?
Premiaweb's public website is www.premiaweb.it. Verified contact details for principals and decision-makers are available to Altss subscribers.
What type of firm is Premiaweb?
Premiaweb is classified by Altss as a Private Equity, operating from Italy within the Europe region.
How does Altss source intelligence on Premiaweb?
Altss combines OSINT (open-source intelligence) with regulatory filings, public disclosures, and licensed data partners. Source provenance is tracked to support compliance-ready research workflows.
When was Premiaweb's Altss profile last updated?
Premiaweb's profile on Altss was last refreshed on June 3, 2026. Continuous updates are applied as new public information is verified.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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