Premium Guard

Premium Guard's ownership structure is not publicly disclosed. The firm operates as a private company headquartered in Memphis, Tennessee. No named family or principal has been identified as the controlling owner in public filings or the company's own materials. The company was founded in 1996, but founder identity is not provided on its website.

Premium Guard presents itself as an operating company — a manufacturer and supplier of private-label automotive filters — not a family office or investment vehicle. It generates revenue through product sales, logistics, and marketing services for aftermarket distributors. There is no indication that it manages outside capital or operates as an asset management firm.

Premium Guard manufactures a full line of automotive filters for the aftermarket, including oil, air, cabin air, fuel, and transmission filters. The company supplies these products under private-label programs for major distributors and auto parts chains across North America. It also markets a brand identity called ViAQ for its heavy-duty product line.

Premium Guard's public materials identify NAPA Auto Parts (awarded the Spirit of NAPA Award in March 2026), O'Reilly Auto Parts (named a top supplier for the second consecutive year in January 2026), and Advance Auto Parts (named 2025 E-Commerce Vendor of the Year in January 2026) as key customers. These relationships are disclosed via the company's own press releases.

Yes. In March 2026, Premium Guard acquired a portfolio of legacy brands and IP assets, followed by a second closure in April 2026 for a broader IP portfolio (per Premium Guard news releases, March and April 2026). The financial terms of these transactions were not disclosed.