Premium Guard

Premium Guard

Premium Guard Inc. was founded in 1996 in Memphis, Tennessee as a manufacturer and importer of aftermarket automotive filters. The firm has focused from inception on private-label programs, supplying major auto parts chains and distributors with oil, air, cabin, fuel, and transmission filters, along with associated marketing and logistics support (per Premium Guard website). Premium Guard's business model spans four integrated service lines: manufacturing and private-label production, logistics and fulfillment, integrated marketing, and new product development. The company positions itself as a turnkey partner, handling everything from late-model application coverage to warehousing and shipping management. Confirmed clients include NAPA Auto Parts (which awarded Premium Guard its Spirit of NAPA Award in March 2026), O'Reilly Auto Parts (which named the company a top supplier for two consecutive years as of January 2026), and Advance Auto Parts (which named Premium Guard its 2025 E-Commerce Vendor of the Year in January 2026). The firm covers all major aftermarket segments in North America, with a stated emphasis on low-cost-region sourcing and supply chain management. The company is headquartered in Memphis, with a New York office. Its team of aftermarket experts spans North America and abroad, though headcount figures are not publicly disclosed. The firm has engaged in recent M&A activity: in March 2026, it acquired a portfolio of legacy brands and IP assets, followed by a second acquisition of key IP assets in April 2026 (per Premium Guard press releases). Premium Guard also launched a new brand identity, ViAQ, and expanded its heavy-duty coverage as of January 2026. Premium Guard is structured as an operating company rather than an investment vehicle, generating revenue through product sales and supply-chain services. Its structural differentiator is the scalability of a private-label manufacturing program that combines production, logistics, and marketing for large-volume automotive aftermarket customers, a model distinct from both typical family-office asset managers and single-product manufacturers.