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Prodege
Prodege was co-founded by Josef Gorowitz and Chuck Davis; Gorowitz was named an EY Entrepreneur of the Year in 2014, Davis in 2005.
Prodege
Prodege was co-founded by Josef Gorowitz and Chuck Davis; Gorowitz was named an EY Entrepreneur of the Year in 2014, Davis in 2005. The firm began as a reward platform centered on philanthropy and has since expanded into a full-stack consumer marketing and insights platform. Prodege operates across multiple asset classes — market research panels, digital advertising, loyalty programs, and consumer insights technology. Its owned platforms include Prodege Insights, Prodege Performance, and the Prodege Partner Network, alongside consumer-facing brands. Clients include Monigle, BuzzFeed, and others in CPG, media, and retail. The firm serves a global audience spanning North America, Europe, and Asia. Prodege is backed by Great Hill Partners, which made a major investment in Q4 2021. In 2022, it acquired three companies: Pollfish (survey platform), BitBurst (micro-task platform), and AdGate Media (ad network). The company is headquartered in El Segundo, CA, with additional offices in Brooklyn, Athens, London, and Gurugram. Prodege holds ISO 27001 certification and has been recognized as a top workplace in Los Angeles by BuiltinLA from 2019–2025. Prodege’s structural differentiator lies in its dual role as both a consumer-facing loyalty rewards platform and a B2B insights provider — a hybrid that gives it proprietary access to a large, engaged panel while also generating revenue from sales of data and advertising services. This integration of consumer product and enterprise tooling is relatively unusual in the market research space.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
El Segundo
Corporate office
El Segundo, CA, United States
Additional offices
Brooklyn, NY, United States · Athens, Greece · London, United Kingdom · Gurugram, India
Principals
Joe Picciano
President
Josef Gorowitz
Founder
Chuck Davis
Co-Founder
Sector focus
Frequently asked questions
Who runs Prodege?
Prodege is led by President Joe Picciano, with a senior leadership team including Chief Financial Officer Suzanne Park, Chief Technology Officer Satinderpal Sikh, and Chief Commercial Officer Mendy Orimland, as listed on the firm's website.
How does Prodege source its consumer data?
Prodege operates its own loyalty rewards platforms that engage consumers directly. This gives it a proprietary panel for market research, which it supplements through acquisitions like Pollfish and BitBurst to expand reach and data collection.
Is Prodege structured as a family office or an operating company?
Prodege is an operating company — a consumer marketing and insights platform — not a family office. It received a major investment from Great Hill Partners in Q4 2021 and is privately held.
What investment stages does Prodege target?
Prodege does not operate as an investment firm. It is a marketing and insights company that has made acquisitions, such as Pollfish, BitBurst, and AdGate Media in 2022, but those are strategic purchases, not venture capital investments.
Where does Prodege's underlying wealth come from?
Prodege's wealth origin is not publicly attributed to a single family. The company was founded by Josef Gorowitz and Chuck Davis, with investment backing from Great Hill Partners. No specific family wealth source is disclosed.
Does Prodege maintain philanthropic structures?
Prodege states its founding principles are centered on philanthropy, with a set of values called 'The Prodege Way' that includes giving back. However, no separate philanthropic foundation or vehicle is named on its website beyond this ethos.
What sectors does Prodege explicitly avoid?
Prodege does not publicly list any sectors it avoids. Its platform serves a broad range of industries including CPG, media, retail, and technology through consumer insights and advertising.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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