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Project A
Project A, Inc. offers custom programming, web design, content management and hosting solutions to businesses of all sizes. We have been creating custom...
Project A
Project A, Inc. offers custom programming, web design, content management and hosting solutions to businesses of all sizes. We have been creating custom software and helping companies create an effective web presence since 1990. Project A has developed the award-winning Site-in-a-Box content management solution and uses AspDotNetStoreFront for our customers' ecommerce needs.
General information
Firm type
Venture Capital
Year founded
2012
Location
Region
Europe
Country
Germany
City
Berlin, Berlin
Corporate office
Berlin, Germany
Additional offices
London, United Kingdom · Munich, Germany
Principals
Uwe Horstmann
Managing Director
Philipp Werner
Managing Director
Christoph Gerlinger
Managing Director
Sector focus
Frequently asked questions
Who makes investment decisions at Project A?
Investment decisions are made by the managing partners: Uwe Horstmann, Philipp Werner, and Christoph Gerlinger. They are supported by a team of investment managers and analysts focused on B2B software, climate, and digital health verticals. The managing partners sit on the boards of portfolio companies and oversee the operational team's engagement.
How does Project A's operational platform differ from traditional VC?
Project A maintains an in-house team of around 70 professionals in engineering, data science, product management, and growth marketing. This team works directly with portfolio companies on execution — building product features, running growth experiments, and optimizing sales processes. The firm claims this model reduces time-to-market and increases survival rates for its investments (per the firm's official materials).
Which sectors does Project A explicitly avoid?
Project A does not invest in pure consumer apps, crypto, or gambling. The firm's stated focus is on B2B enterprise software, climate technology, digital health, and fintech — sectors where operational expertise can be most impactful.
How is Project A Ventures related to Project A?
Project A Ventures is a separate venture-building arm that incubates and spins out new companies. It operates alongside the investment fund but has its own team and governance. The structure allows the firm to both invest in external startups and build internal ventures.
Who are Project A's limited partners?
Project A's LPs include institutional investors such as insurance companies, pension funds, and family offices, according to the firm's official communications. Specific LP names have not been publicly disclosed.
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