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Propertybase
Propertybase, a Salesforce-built CRM for real estate agents and brands, is now part of Lone Wolf. It offers Propertybase CRM and Front Office products.
Propertybase
Propertybase was an original provider of a real-estate CRM built on the Salesforce platform, offering agents and brokers a system to manage clients and transactions. The firm's website reports it is now part of Lone Wolf, a real-estate technology company. Propertybase CRM, the main product, is sold as a Salesforce-native tool for enterprise real-estate firms. A second product, Front Office, formerly named Propertybase Go, focuses on individual agents' web presence and lead generation. The firm targets brokers and agents globally. No financial data, team size, founding year, or investment portfolio is publicly disclosed on the firm's website. The firm does not list principals, offices beyond the United States, or philanthropic vehicles. The history prior to the Lone Wolf acquisition is unknown from available sources. Propertybase's structural distinctiveness lies in its Salesforce integration and its split into two product lines targeting different customer segments within real estate. The firm's website does not disclose revenue, customer count, or ownership details beyond the Lone Wolf affiliation.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
United States
Sector focus
Frequently asked questions
Who owns Propertybase?
Propertybase is part of Lone Wolf, a real-estate technology company, as stated on the firm's website. Specific ownership or equity structure is not disclosed.
What products does Propertybase offer?
Propertybase offers two main products: Propertybase CRM, built on Salesforce for enterprise real-estate firms, and Front Office (formerly Propertybase Go), a web presence tool for agents and brokers (per propertybase.com).
Who is the target customer?
Propertybase targets real estate agents, brokers, and brands. Propertybase CRM is designed for larger enterprises, while Front Office aims at individual agents and small teams (per propertybase.com).
Does Propertybase serve customers outside the US?
The firm's website states it serves real estate brands 'across the globe,' but no specific international offices or customer numbers are disclosed.
What is Propertybase's relationship with Salesforce?
Propertybase CRM is explicitly built on the Salesforce platform, as described on the firm's website. The product leverages Salesforce's infrastructure for CRM management.
Did Propertybase previously have a different name for its second product?
Yes. Front Office was formerly called Propertybase Go, according to the firm's website. The name change is part of the product reorganization under Lone Wolf.
Is Propertybase still an independent company?
No. The firm's website indicates it is now part of Lone Wolf, a real-estate technology firm. Independent history prior to this is not provided on the website.
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