Pulley

Pulley operates a single-sided model focused exclusively on issuing companies — founders and finance teams — and states publicly that it does not monetize customer data or operate a secondary marketplace. Carta, by contrast, runs a cross-sided platform that connects companies, investors, and law firms and has generated revenue from investor services and data products. Pulley's model is built on subscription software fees plus optional managed services from in-house equity professionals.

Yes. Pulley supports token distribution tracking, vesting schedules, and option exercises for crypto companies. Publicly cited users include LayerZero and Mysten Labs, whose corporate paralegal and token administrator referenced running token operations on a single platform through Pulley.

Pulley includes built-in ASC 718 reporting, support for both GAAP and IFRS standards, and direct integrations with major accounting systems. The company also offers 409A valuation services and promotes audit readiness as a core feature for finance leaders scaling a private company.

The firm promotes an in-house team of industry experts who review every cap table for accuracy and are available on-demand for additional support. This sits alongside standard software subscription access and aims to help companies move faster on complex equity events without outsourcing to external paralegals or law firms.

Pulley integrates with Nasdaq Private Market to support custom secondary liquidity programs for employees and investors. This is managed within the same cap table system and is pitched as a way for companies to reward teams and simplify ownership structures while staying in control of the process.