PUREfi Wealth

PUREfi Wealth

PUREfi Wealth was formed in Boston in 2023 by Paul M. Simons, an executive with over three decades in private banking, wealth management, and financial technology. The firm operates as a boutique registered investment advisor serving individuals, families, and businesses. Its website emphasizes a fiduciary standard and an independence that it contrasts with the bureaucracy of large global institutions. Instead of building proprietary infrastructure, PUREfi relies on Dynasty Financial Partners — a WealthTech platform that has launched over 55 RIAs and services more than $100 billion in client assets. The arrangement lets PUREfi advisors use an open-architecture planning and investment system. The firm publishes commentary on direct-indexing complications; a February 2025 note on “Portfolio Ossification” describes how clients who deployed direct-indexing strategies now face over-concentration and capital-gains lock-up, suggesting the firm actively advises on tax-aware portfolio transitions. Geographic focus is not publicly broken out beyond its Boston headquarters, but the firm solicits clients nationally via its website. PUREfi’s about page lists nine in-house professionals — including Partners Sandy Galuppo, Timothy R. Jones, Bill Nichols, and Chris Roy — alongside six personnel from Dynasty who serve in investment, banking, and relationship roles. The hybrid team structure is unusual; Dynasty staff are presented as part of the firm’s leadership, blurring the line between the RIA and its platform partner. No AUM or total deployment figure is disclosed. Structurally, PUREfi is an independent RIA that overtly ties its brand to Dynasty Financial’s shared-services model. That relationship supplies capital-markets access and investment-operations staffing that a nine-person firm would not normally support internally, creating a leverage pattern more common among breakaway wirehouse teams than among de novo wealth managers.