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Purpose Group
We buy, hold, and grow purpose-driven businesses. | Purpose Group is a purpose-driven holding company. We buy, grow, and hold small businesses with the intent...
Purpose Group
We buy, hold, and grow purpose-driven businesses. | Purpose Group is a purpose-driven holding company. We buy, grow, and hold small businesses with the intent of keeping the legacy of the original founders intact while adding our Purpose Playbook to create a more engaged and purpose-driven team.
General information
Firm type
Private Equity
Year founded
2015
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Sector focus
Frequently asked questions
How does Purpose Group structure its investments?
Purpose Group operates as an independent sponsor, raising equity on a deal-by-deal basis. It forms a special-purpose vehicle for each acquisition rather than deploying from a blind-pool fund. This structure eliminates the fixed investment period and deployment pressure associated with traditional private equity funds, while allowing co-investors to evaluate each opportunity individually.
Is Purpose Group sector-focused or generalist?
Purpose Group is generalist by mandate but concentrates its sourcing in industries where the Southeast has a dense base of founder-owned businesses. Observed focus areas include business services, niche manufacturing, healthcare services, and enterprise software. The firm does not target venture-stage, pre-revenue, or deeply distressed restructurings.
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