Real Broker

Real Broker

Real Broker was founded by Tamir Poleg and is headquartered in New York, NY. The firm operates as a publicly traded company on Nasdaq (REAX), positioning itself as a technology-enabled brokerage that competes with traditional firms by offering independent agents higher commission splits and wealth-building programs (per firm, unspecified year). Real's strategy centers on recruiting real estate agents through an 85/15 commission split with no monthly fees, capping agents at a fixed transaction fee after which they retain 100% of commissions. The firm's proprietary platform, reZEN, includes an AI-powered concierge named Leo for transaction support, and agents can invest up to 5% of commissions (10% after capping) in Real stock with bonus awards. Additional wealth tools include a 5-tier revenue share program (up to $4,000 per capping agent annually) and a Retirement program for agents. The geographic focus is North America, with services available across the US and Canada. As a publicly traded entity, Real Broker does not disclose AUM or professional headcount in the traditional sense — its scale is measured by agent count and transaction volume. The firm offers Private Label programs that allow independent brokerages to maintain their brand while operating under Real. Recent operational moves include expanding its platform with integrated mortgage, title, and escrow services through partners One Real Mortgage and a U.S. title company. Real Broker's structural differentiator is its publicly traded, non-franchise brokerage model that uses low overhead and technology to attract agents with aggressive commission splits and equity incentives — effectively turning agents into revenue generators and investors in the firm itself.