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REE Automotive
REE Automotive, co-founded by Daniel Barel, builds modular electric vehicle platforms with fully autonomous corner modules for commercial fleets and OEMs.
REE Automotive
REE Automotive was founded in 2011 by Daniel Barel and Ahishay Sardes with an engineering premise that has since defined its identity: a flat, fully-modular skateboard chassis that houses all critical drive components inside the wheel arch. The company is legally domiciled in Israel and maintains a UK headquarters in Coventry alongside a US integration center in Austin, Texas, reflecting the dual engineering and commercial demands of its target markets. The firm's platform approach spans commercial vehicle classes from Class 1 delivery vans to Class 5 box trucks and electric passenger shuttles. By packaging steering, braking, suspension, and motor functions into self-contained corner modules, REE enables body-on-chassis flexibility across vehicle types — a posture that has drawn public partnership announcements with companies including Nissan, Toyota's Hino Motors, and logistics operator Penske Truck Leasing. A November 2023 order from a North American fleet operator for up to 40,000 Class 4-5 electric trucks underscored the platform's commercial traction. REE went public in July 2021 via a merger with 10X Capital Venture Acquisition Corp, listing on Nasdaq under the ticker REE. The transaction provided approximately $500 million in gross proceeds, earmarked for scaling its Coventry integration center and expanding US production capacity. In May 2024, the firm announced a refinancing package that included a $25 million credit facility and a commitment to eliminate $67 million in convertible debt, a restructuring move aimed at extending cash runway into projected production phases. Manufacturing and operational leadership operates across its three geographic hubs in the UK, US, and Israel. REE's structural differentiator lies in the x-by-wire corner architecture itself — no mechanical linkages connect the driver to the wheels, enabling a genuinely flat cabin floor and a software-defined control layer. That hardware decision positions the company not against traditional EV truck makers but as an enabling technology licensor and supplier for fleet operators and OEMs who want to brand and configure their own vehicles on REE's modular substrate.
General information
Firm type
Asset Manager
Year founded
2011
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
Coventry
Corporate office
Coventry, United Kingdom
Additional offices
Austin, Texas, United States · Tel Aviv, Israel
Principals
Daniel Barel
Chief Executive Officer & Co-Founder
Ahishay Sardes
Chief Technology Officer & Co-Founder
Sector focus
Frequently asked questions
What is REE Automotive's core product and how does it differ from conventional EV platforms?
REE produces a flat, modular skateboard platform with all drive components — steering, braking, suspension, motor — consolidated into autonomous 'corner modules' inside each wheel arch. This x-by-wire architecture eliminates mechanical linkages to the driver, allowing a completely flat floor and enabling different vehicle body types to sit on the same platform. The design separates the chassis from the vehicle top hat, an approach that reduces time-to-market for fleet operators and OEMs.
How does REE Automotive generate revenue?
REE has described a dual revenue model: supplying complete corner modules and platform architectures to OEMs as a Tier 1 supplier, and functioning as a technology licensor that enables manufacturing partners to build platforms locally using REE's IP. The company does not brand or market end-consumer vehicles itself — its commercial focus is on the logistics, delivery-van, and autonomous shuttle sectors through fleet-specific configurations.
What manufacturing capacity does REE currently have?
REE operates an integration center in Coventry, UK, which serves as its primary production and validation hub for European markets, and a customer facility in Austin, Texas, to support North American demand. The Coventry site is designed to scale output in phases, with the company targeting initial commercial deliveries from this location. A network of contract manufacturing partners provides additional global capacity.
Who are REE Automotive's publicly known customers or partners?
Among named partnerships, REE has worked with Nissan and Hino Motors on commercial electric vehicle concepts, and with Penske Truck Leasing on fleet electrification. In November 2023, an unnamed North American fleet operator placed an initial order for up to 40,000 Class 4-5 electric trucks based on REE's P7-C chassis, the firm's largest publicly disclosed order book entry to date (per public SEC filings).
On what exchange does REE trade and when did it go public?
REE Automotive went public on the Nasdaq in July 2021 under the ticker REE, following a merger with 10X Capital Venture Acquisition Corp, a special-purpose acquisition company. The deal provided gross proceeds of roughly $500 million to fund manufacturing scale-up and commercial rollout.
What is the company's governance structure for major investment decisions?
Co-founders Daniel Barel and Ahishay Sardes retain senior executive authority as CEO and CTO. The board includes independent directors from the automotive and financial sectors, and material capital allocation decisions — such as the May 2024 refinancing — require board-level approval consistent with its public-company governance and Nasdaq listing obligations.
Does REE have any relationships with family offices as strategic investors?
REE's pre-SPAC investor base included institutional technology and mobility funds; there is no public record of a dedicated single-family-office anchor investor. The company's post-public ownership is dispersed across a mix of institutional asset managers and retail holders, consistent with a NASDAQ-listed pre-revenue technology manufacturer.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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