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REFASHIOND Ventures
Lisa Morales-Hellebo runs REFASHIOND Ventures, an early-stage VC rebuilding global supply chains through digitization, decarbonization, and defense.
REFASHIOND Ventures
Founded by Lisa Morales-Hellebo, REFASHIOND Ventures operates as an early-stage venture capital firm with a singular focus on transforming global supply chains. Morales-Hellebo brought deep operational credibility to the thesis, having spent years in the fashion industry and logistics technology before formalizing the investment vehicle. The firm's premise is that the world's physical supply networks remain dangerously opaque and inefficient, and that startups building the connective software layer can capture outsized returns while hardening critical infrastructure. The firm deploys capital into Seed and Series A companies across three interlocking themes: supply chain digitization, decarbonization, and defense. Portfolio companies typically build enterprise software, AI/ML tools, or data platforms that give large industrial operators real-time visibility into their multi-tier supplier networks. The investment geography spans North America and Europe, with a mandate that can stretch into any market where a startup is solving a supply chain problem that crosses borders. The fund's work touches sectors from logistics and mobility to materials and manufacturing. The REFASHIOND Ventures team is lean, operating with the posture of a thesis-driven micro-VC rather than a multi-stage platform. Adjacent to the fund, Morales-Hellebo co-founded The Worldwide Supply Chain Federation, an initiative that connects supply chain technology founders, operators, and investors across dozens of cities — effectively building the deal-flow network that feeds the firm's pipeline. This community-driven origination model is central to how the firm competes for allocation in competitive early-stage rounds. What distinguishes REFASHIOND Ventures structurally is its fusion of a venture fund with an open-industry coalition. Rather than sourcing deals purely through traditional VC networks, the firm operates a global community of supply chain technologists that functions as both a proprietary radar and a post-investment value-creation engine. This dual structure — part investment firm, part industry movement — gives a small fund the surface area of a much larger platform, particularly valuable when the underlying asset class requires deep domain fluency that generalist funds rarely possess.
General information
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Principals
Lisa Morales-Hellebo
Founder & Managing General Partner
Sector focus
Frequently asked questions
Who runs investment decisions at REFASHIOND Ventures?
Lisa Morales-Hellebo is the Founder and Managing General Partner, leading all investment decisions. She brings direct operating experience from the fashion and logistics sectors to the firm's supply chain technology thesis. The investment team is small, consistent with a focused micro-VC structure.
What is REFASHIOND Ventures' investment thesis?
The firm invests in early-stage companies digitizing, decarbonizing, and defending global supply chains. It targets Seed to Series A startups building the data infrastructure, AI, and enterprise software layers that connect and optimize physical industrial networks. The thesis treats supply chain visibility and resilience as a generational technology adoption opportunity.
How does REFASHIOND Ventures source deals?
The firm sources through a distinctive community-driven model anchored by The Worldwide Supply Chain Federation, a global network of supply chain technology founders, operators, and investors co-founded by Lisa Morales-Hellebo. This coalition operates across dozens of cities and functions as both an origination channel and a post-investment resource for portfolio companies, giving a small fund access to domain-specific deal flow that generalist VCs often miss.
Does REFASHIOND Ventures invest in climate technology?
Yes, supply chain decarbonization is one of the firm's three core investment pillars, alongside digitization and defense. The firm looks for startups that reduce carbon emissions within logistics, manufacturing, and materials supply chains through software, data, and AI, rather than pure-play climate hardware. This sits within a broader thesis that sustainable supply chains will be mandated by both regulation and enterprise procurement requirements.
Is REFASHIOND Ventures a venture capital firm or something broader?
It is a venture capital firm that also operates an industry coalition. The Worldwide Supply Chain Federation, co-founded by the firm's managing partner, is a separate community organization that amplifies the firm's reach but is not itself an investment vehicle. This hybrid structure — thesis-driven fund plus open industry network — is the firm's primary structural differentiator.
What geographies does REFASHIOND Ventures cover?
The firm invests primarily in North America and Europe, with portfolio exposure that can extend wherever a startup addresses cross-border supply chain challenges. Because global supply chains are inherently international, the geography of the problem often dictates the geography of the investment, particularly in logistics, manufacturing, and materials traceability.
What stage does REFASHIOND Ventures target?
The firm focuses on Seed and Series A rounds, consistent with a micro-VC approach to early-stage supply chain technology. It aims to be the first institutional capital into companies that are building the data and software infrastructure for industrial supply networks, entering before the thesis is broadly recognized by larger generalist funds.
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