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Reputation.com
Reputation.com is an enterprise reputation management platform serving over 1,000 clients with AI-powered review and social media monitoring software.
Reputation.com
Reputation.com was founded by Michael Fertik in 2006, initially offering consumer-focused online privacy tools. The company shifted to enterprise reputation management around 2013, building a SaaS platform that collects and analyzes reviews from hundreds of sites. Wealth origin traces to venture capital backing, not a single family fortune. The firm's platform covers over a dozen asset classes of online data, including review sites, social media, and news outlets. Clients use the software to respond to customer feedback, identify operational issues, and benchmark against competitors. Named clients include large hospital systems, auto dealership groups, and property management companies. Reputation.com operates primarily in North America, with some international presence. The company has raised at least $200 million in venture debt and equity from investors including Bessemer Venture Partners, Kleiner Perkins, and Mohr Davidow Ventures. As of 2023, the firm reported over 1,000 enterprise customers and processed more than 100 million review interactions annually. No philanthropic structures or adjacent investment vehicles are publicly associated with the firm. Reputation.com is structurally distinct as a pure-play enterprise software company, not a family office or asset manager. Its revenue model is subscription-based, and it has no disclosed investment portfolio or fund structure. The firm's governance is standard venture-backed corporate hierarchy, with Fertik stepping down as CEO in 2020 and succeeding by a professional management team.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Ramon
Corporate office
San Ramon, CA, United States
Sector focus
Frequently asked questions
Who are the primary decision-makers at Reputation.com?
Reputation.com is led by a professional management team following founder Michael Fertik's departure as CEO in 2020. The current CEO is John R. , a former executive at Proofpoint and Symantec (per the firm's press releases).
How does Reputation.com generate revenue?
Revenue comes from annual SaaS subscriptions for its reputation management platform, with pricing based on the number of locations or business units monitored. The company also offers professional services for custom integrations and analytics.
Which investor groups have backed Reputation.com?
The firm has raised over $200 million from venture investors including Bessemer Venture Partners, Kleiner Perkins, and Mohr Davidow Ventures (per Crunchbase and SEC filings).
What industries does Reputation.com primarily serve?
Key verticals include healthcare (hospitals and health systems), financial services, retail, property management, and automotive dealerships. These industries rely heavily on online reviews for customer acquisition.
Does Reputation.com have any family office or asset management operations?
No. Reputation.com is a venture-backed enterprise software company with no disclosed family office, investment fund, or asset management activities. It operates purely as a SaaS business.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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