Reveal Mobile

Reveal Mobile

Reveal Mobile was founded as a mobile app development shop before pivoting to out-of-home measurement. The firm's founding story traces to two brothers who created Mira, a precursor focused on making OOH addressable and measurable. Reveal Mobile later acquired Mira in September 2021 to unify OOH and digital measurement under one roof. The firm's core product is a measurement stack that calculates net lift — a quasi-experimental causal framework — for OOH campaigns. Reveal covers all formats: static billboards, digital signage, transit, wrapped vehicles, and place-based media. The platform serves buyers (agencies and brands), sellers (media owners), and platforms (DSPs, SSPs). Confirmed clients include top agencies and media owners, though the firm does not disclose specific names on its website. Reveal operates out of Raleigh, North Carolina, with no additional offices listed. The team numbers at least seven named professionals including CEO Brian Handly, CRO Randy Kilgore, CCO Jon Frangakis, and CTO Gabe Frangakis. The firm has won industry awards including MarTech Breakthrough Award for Best Location Based Marketing Platform and Digiday Technology Awards for Best Location Data Platform and Best Subscription Platform. No recent operational event from the last 24 months was disclosed. Reveal's structural differentiator is its hybrid model: it sells both a self-serve platform and a managed service, plus an enterprise API for programmatic integration. This three-tier approach lets it serve direct buyers and programmatic platforms simultaneously, a rare posture in the OOH measurement space.