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RocketRez
John Pendergrast started RocketRez after observing the lack of modern ticketing and point-of-sale options for mid-market tours and attractions.
RocketRez
John Pendergrast started RocketRez after observing the lack of modern ticketing and point-of-sale options for mid-market tours and attractions. The firm is headquartered in Steinbach, Manitoba, with additional offices in Winnipeg and across the Americas. Its board includes Charles Chen of Level Equity and Bobby Ocampo of Blueprint Equity, alongside board chair Jan Lederman. RocketRez provides a single platform covering ticketing, memberships, inventory, food and beverage, retail, and reporting. It includes Relay, an AI-powered guest communication engine that sends confirmations, upsells, and alerts before, during, and after visits. The platform integrates with OTAs, payment processors, and ad networks (per firm website). Customers include tour operators, attractions, zoos, and aquariums. The company does not disclose total deployment or team size. Its leadership includes founder/CEO John Pendergrast, VP of Operations Bill Nason, VP of Finance Spencer Trentini, Head of People Sophie Lammers, and Head of Product Tim Samson. RocketRez lists investor partners including Level Equity and Blueprint Equity on its board but does not provide details of capital raised. RocketRez operates as a private software company with an asset-light model — it develops and sells a hosted platform rather than deploying capital into portfolio companies. This distinguishes it from family offices or investment firms; the firm's value lies in its recurring software revenue and customer base, not in direct investing.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Steinbach
Corporate office
Steinbach, Manitoba, Canada
Additional offices
Winnipeg, Canada · North & South America (shared office)
Principals
John Pendergrast
Founder and CEO
Bill Nason
VP of Operations
Spencer Trentini
VP of Finance
Sophie Lammers
Head of People
Tim Samson
Head of Product
Charles Chen
Partner at Level Equity
Bobby Ocampo
Managing Partner at Blueprint Equity
Mark Evans
Founder and CEO of Conquest Planning
Jan Lederman
Board Chair at RocketRez
Sector focus
Frequently asked questions
Who founded RocketRez and what was the motivation?
John Pendergrast founded RocketRez after identifying a gap in modern ticketing and point-of-sale options for mid-market tours and attractions (per firm website). He built the platform to replace multiple disconnected systems with a single integrated solution.
What does RocketRez's platform include?
RocketRez offers ticketing, point-of-sale, memberships, inventory management, food and beverage, retail, and reporting. It also includes Relay, an AI-powered guest communication engine that operates across the visitor lifecycle (per firm website). The platform integrates with OTAs, payment processors, and ad networks.
Who are RocketRez's investors?
RocketRez's board of directors includes Charles Chen, partner at Level Equity, and Bobby Ocampo, managing partner at Blueprint Equity. The board also includes Mark Evans (CEO of Conquest Planning) and Jan Lederman as chair (per firm website). The firm does not disclose total capital raised.
What geographic regions does RocketRez serve?
RocketRez states it serves customers across North and South America (per firm website). Its offices include Steinbach (HQ), Winnipeg, and a shared North & South America location. The platform targets mid-market tours, attractions, zoos, and aquariums.
How is RocketRez differentiated from other ticketing software?
RocketRez's key differentiator is its native AI-powered guest communication engine, Relay, built directly into the ticketing and POS system without separate integrations (per firm website). The platform is purpose-built for attractions rather than adapted from general-event software.
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