Bank / Wealth / TrustRIA · CRD 137481SEC-Registered

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Rockwood Wealth Management

Rockwood Wealth Management is an SEC-registered investment adviser in New Hope, PA, registered since 2009. The firm manages $2.9 billion in assets, with $2.8...

Rockwood Wealth Management logo

Rockwood Wealth Management

Rockwood Wealth Management is an SEC-registered investment adviser in New Hope, PA, registered since 2009. The firm manages $2.9 billion in assets, with $2.8 billion on a discretionary basis. It has 54 employees and 48 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

2009

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New Hope

Corporate office

New Hope, PA, United States

Frequently asked questions

How does Rockwood Wealth Management structure its fees?

Rockwood charges asset-based fees for ongoing portfolio management and offers standalone financial planning engagements at fixed or hourly rates. The firm does not accept commissions, referral fees, or third-party compensation on recommended products. This fee-only structure eliminates product-sales incentives from the advisor-client relationship.

What is Rockwood's approach to portfolio construction?

The firm assembles portfolios from individual securities and low-cost fund vehicles, emphasizing asset location across taxable and retirement accounts to improve after-tax returns. Equity allocations span market capitalizations and geographies, while fixed-income sleeves use laddered bonds or managed funds calibrated to client income needs. Tactical shifts are driven by planning milestones, not short-term market calls.

Is Rockwood Wealth Management a family office?

Rockwood operates as an independent registered investment advisor rather than a single-family office. While it serves high-net-worth families with coordinated planning and investment services, it does not manage a single family's consolidated balance sheet, lifestyle expenditures, or intergenerational governance structures in the manner of a dedicated SFO.

What types of clients does Rockwood typically serve?

The firm concentrates on high-net-worth individuals and families, many located in Pennsylvania, New Jersey, and the broader Mid-Atlantic region. Its client base includes corporate executives, business owners, and retirees with complex tax and estate planning needs. Rockwood maintains a deliberately limited number of relationships to preserve service depth.

Does Rockwood offer alternative investments or private market access?

Rockwood's core investment approach relies on publicly traded securities and mutual funds rather than private equity, venture capital, or hedge fund allocations. The firm does not market direct co-investment opportunities, SPVs, or proprietary alternative vehicles, focusing instead on liquid, transparent, and cost-efficient portfolio construction.

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