Bank / Wealth / TrustRIA · CRD 42762SEC-Registered

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Rogan & Associates

Rogan & Associates is an SEC-registered investment adviser in Safety Harbor, FL, registered since 2009. The firm manages $710 million in assets.

Rogan & Associates

Rogan & Associates is an SEC-registered investment adviser in Safety Harbor, FL, registered since 2009. The firm manages $710 million in assets. It has 14 employees and 9 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Location

Region

North America

Country

United States

City

Safety Harbor

Corporate office

200 9th Avenue North, Suite 100, Safety Harbor, FL 34695, United States

Additional offices

Addison, TX, United States · Tampa, FL, United States · Lakewood Ranch, FL, United States

Principals

Michael Rogan

Founder

Sector focus

Financial Services

Frequently asked questions

Who makes the investment decisions at Rogan & Associates?

Michael Rogan, the firm's founder, is the only investment professional named publicly. The firm presents as a principal-led planning practice; it does not disclose a separate investment committee or CIO. Day-to-day advice and plan execution appear to flow through a team of planners that the firm describes as a veteran group with decades of industry experience.

Does Rogan & Associates manage proprietary funds or private investment vehicles?

No. There is no indication in firm materials of any pooled vehicle, hedge fund, venture fund, or direct real-estate syndication. It operates as a wealth-management and financial-planning practice that allocates client capital to external managers and insurance-based products rather than manufacturing its own investments.

How is the firm structured as a business—family office, RIA, or broker-dealer?

The firm functions as a private wealth-management practice, closest in character to a registered investment adviser. It brands itself as a financial-planning firm, not a family office, and serves a retail client base across Florida and Texas. Specific regulatory form (such as SEC vs. state registration) is not detailed on its website.

What's the significance of the firm's 'Financial Planning For Life' tagline?

Financial Planning For Life is the firm's registered service mark and its core methodology: building plans intended to survive changes in a client's circumstances while limiting reactive portfolio shifts. Founder Michael Rogan has blogged about avoiding the behavioral trap of treating every market drawdown as uniquely dangerous, a theme consistent with the planning-for-life philosophy.

Does Rogan & Associates have a succession or ownership-transition plan?

The firm has not published a succession road map. Michael Rogan remains the sole named principal, and no next-generation partners or equity-transition announcement appears in the materials reviewed. For a practice built around one individual, the lack of visible ownership continuity represents an open operational question.

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