Rooted Wealth Advisors

Rooted Wealth Advisors

Gray launched Rooted Wealth Advisors in 2016 and later codified his planning philosophy in the book 'Deep Roots: Laying the Groundwork for Retirement.' The practice is built around a three-stage client journey — cultivate, plant, and nurture — that front-loads goals discovery and tax positioning before allocating assets. A companion entity, Rooted Tax Advisory, sits alongside the RIA and is cross-referred from the advisory site, signaling an integrated wealth-and-tax proposition for households in and approaching retirement. The firm’s public footprint points to a planning-first, implementation-second posture. Standard engagement covers investment advisory services, financial planning, and retirement-income structuring, delivered to individuals and high-net-worth individuals. The website lists paid media placements with nationally recognized outlets, and Rooted holds a paying sponsorship relationship with the University of Illinois, though that relationship is clearly disclosed as non-endorsement. No specific portfolio holdings, fund vehicles, or co-investment structures are publicly documented. Headcount and assets under advisement are not disclosed, consistent with the firm’s local-market orientation. The practice operates from a single office in Bourbonnais, about 60 miles south of Chicago, with no additional locations or announced expansion plans. No foundation, donor-advised fund, or club-membership structure is referenced in available materials. Rooted’s structural distinction is its bundled RIA-plus-tax-firm architecture targeting the retiree lifecycle, a model more common in accounting-led firms than in independent wealth-management shops.