Asset ManagerRIA · CRD 323309SEC-RegisteredPrivate Fund Adviser

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R.W. Baird & Co

R.W. Baird & Co is an SEC-registered investment adviser in Milwaukee, WI, registered since 2022. The firm manages $738 million in regulatory assets under its...

R.W. Baird & Co

R.W. Baird & Co is an SEC-registered investment adviser in Milwaukee, WI, registered since 2022. The firm manages $738 million in regulatory assets under its care. It employs 34 people, including 3 investment advisers.

General information

Firm type

Asset Manager

Year founded

1919

Location

Region

North America

Country

United States

City

Milwaukee

Corporate office

Milwaukee, WI, United States

Additional offices

Oak Brook, IL · Wayne, PA

Sector focus

Financial ServicesTechnologyHealthcareIndustrialsReal EstatePrivate Credit

Frequently asked questions

How does Baird Capital source direct investment opportunities?

Baird Capital, the firm's direct private investment arm, sources deals primarily through the firm's investment banking relationships and industry sector networks. The team evaluates venture and growth equity opportunities in technology, healthcare, and industrial sectors across North America and Europe, with a focus on companies where Baird can provide operational and strategic support.

Does R.W. Baird & Co act as a single-family office or a multi-family office?

R.W. Baird & Co is not a family office but a diversified financial services firm structured as an employee-owned partnership. However, its private wealth management division serves high-net-worth families and its asset management arm handles institutional capital, making it functionally similar to a multi-family office for some clients.

What is Baird's approach to co-investing alongside external general partners?

Baird Capital participates in co-investments alongside other institutional investors, particularly in growth equity and buyout deals. The firm also partners with its investment banking clients on deal sourcing, though the firm tends to lead or co-lead direct investments where it can exercise governance.

How is Baird's ownership structure different from other asset managers?

Baird is owned by its employees through a partnership structure, which has remained intact since 1919. Unlike publicly traded competitors, no individual or family holds a majority stake, and profits are distributed among active partners. This structure eliminates quarterly earnings pressure and allows for longer investment horizons.

Which asset classes does Baird manage for institutional clients?

Baird manages capital across private equity, venture capital, private credit, real estate, and public market equities and fixed income through its asset management division. The firm also offers separately managed accounts tailored to institutional mandates, such as endowments and pension funds.

What is Baird Capital's typical investment size and stage?

Baird Capital focuses on venture and growth equity investments in North American and European companies, typically investing $5 million to $25 million per deal. The firm targets companies in technology, healthcare, and industrial sectors that have proven business models and are scaling.

Has Baird faced any regulatory or compliance issues in recent years?

As a registered broker-dealer and investment adviser, Baird is subject to SEC and FINRA oversight. Public records show no major enforcement actions against the firm in the last decade, though routine regulatory filings cite standard industry examinations.

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