Asset Manager

Updated:

ScaleUP Ventures

ScaleUP Ventures is a growth-acceleration firm operating across Boston, New York, Bedford, and Toronto, led by CRO Michor Pleijzier.

ScaleUP Ventures

ScaleUP Ventures was founded by a team that includes Michor Pleijzier, who serves as CRO and ScaleUp Coach, and Tim van der Sman as Digital Marketeer. The firm's wealth origin is not publicly disclosed. The firm's strategy centers on coaching and scaling growth-stage companies, with a focus on operational acceleration rather than pure financial investment. Case studies highlight portfolio companies such as Quatt, Spark Projects, Promax, NONONS, Parkos, and Hosted Energy. The firm operates across North America, with offices in Boston, New York, Bedford, and Toronto. ScaleUP Ventures does not publicly disclose its team size or total assets under management. The firm's model combines coaching, digital marketing, and advisory services to support portfolio companies. An offering called the ScaleUp Test, which has been completed by over 1000 clients, provides growth insights and a PDF with tips. The firm's structural differentiator is its coaching-first model, where it acts as an operator for portfolio companies rather than a traditional capital allocator. This hands-on approach aims to drive rapid growth — such as helping Quatt reach 100 employees in two years — distinguishing it from conventional venture firms.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Boston

Corporate office

Boston, MA, United States

Additional offices

New York · Bedford · Toronto

Principals

Michor Pleijzier

CRO & ScaleUp Coach

Tim van der Sman

Digital Marketeer

Frequently asked questions

Who runs investment decisions at ScaleUP Ventures?

Michor Pleijzier, serving as CRO and ScaleUp Coach, is the named principal on the firm's website. Tim van der Sman handles digital marketing. The firm does not disclose a dedicated investment committee.

How does ScaleUP Ventures source proprietary deal flow?

The firm uses its ScaleUp Test — completed by over 1000 companies — to identify growth-stage businesses needing coaching. Case studies include Quatt, Spark Projects, Promax, NONONS, Parkos, and Hosted Energy.

Is ScaleUP Ventures structured as a single family office or does it operate more like a venture firm?

ScaleUP Ventures operates as an advisory and coaching firm that works with growth-stage companies. It is not structured as a traditional single family office or venture capital fund.

What investment stages does ScaleUP Ventures typically target?

The firm focuses on growth-stage companies ready for operational scaling. Examples include Quatt, which grew to 100 employees in two years under their coaching.

Does ScaleUP Ventures participate in fund commitments or only direct deals?

The firm's public model appears to be direct coaching engagements rather than fund commitments. The portfolio companies listed — Quatt, Spark Projects, Promax, NONONS, Parkos, Hosted Energy — are likely direct relationships.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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