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Second Half Financial Partners
Second Half Financial Partners was founded in 2012 and operated as an independent wealth management practice in Sebring, Florida, until August 6, 2025, when...
Second Half Financial Partners
Second Half Financial Partners was founded in 2012 and operated as an independent wealth management practice in Sebring, Florida, until August 6, 2025, when the team merged into Merit Financial Advisors. The five-member group continues to serve the same client base from its existing local office, now with access to Merit's broader platform. The practice concentrates on retirement coordination for Florida's first responders, guiding clients through the Florida Retirement System Pension Plan, the FRS Investment Plan, City Deferred Retirement Option Program accounts, and municipal-specific pension systems. The team also advises private-sector individuals approaching or already in retirement. Service delivery combines investment management with hands-on completion of pension and DROP paperwork — a workflow that requires detailed knowledge of overtime calculations, union rules, early-retirement provisions and survivor benefits unique to Florida's public-safety workforce. No portfolio companies, fund commitments or direct investments are disclosed. The team comprises five professionals operating from a single Sebring location. It merged into Merit Financial Advisors effective August 2025, gaining access to Merit's technology stack, cybersecurity infrastructure and centralized resources while retaining its local client relationships. The merger reflects a structural choice common among small wealth management practices: preserving a specialized, relationship-driven model while attaching to a larger RIA for compliance, technology and succession continuity. The client base is unusually narrow — concentrated among Florida first responders navigating complex state and municipal defined-benefit systems — which distinguishes the practice from generalist financial planning firms.
General information
Firm type
Bank / Wealth / Trust
Year founded
2012
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Sebring
Corporate office
Sebring, FL, United States
Frequently asked questions
What happened to Second Half Financial Partners in August 2025?
Effective August 6, 2025, the five-member Second Half Financial Partners team merged into Merit Financial Advisors. The team continues to operate from its existing Sebring, Florida office and serves the same clients. The merger provides access to Merit's broader resources, technology and support infrastructure.
What retirement systems does the Second Half team specialize in?
The team focuses on Florida public-sector retirement programs, specifically the Florida Retirement System Pension Plan, the FRS Investment Plan and City DROP programs. It also navigates municipal-specific pension plans for police and fire departments. This narrow specialization covers pension paperwork, DROP entry and exit decisions, benefit coordination with union agreements and early-retirement planning unique to first responders.
Does Second Half manage institutional separate accounts or participate in fund commitments?
No. The practice exclusively serves individual clients — Florida first responders and private-sector retirees — and does not disclose any institutional separate accounts, fund-of-fund commitments or direct private-market investments. It is a retail wealth management team, not an institutional allocator.
Who makes the investment decisions for Second Half clients?
The publicly available materials do not name the individual partners or investment decision-makers at Second Half Financial Partners. Post-merger, the team operates under Merit Financial Advisors, which likely supplies model portfolios or central investment management while the Sebring advisors deliver the client-facing pension coordination and planning.
Is the Second Half team a registered investment adviser on its own or through Merit?
As of its August 2025 merger, the team operates under Merit Financial Advisors, a FINRA-registered broker-dealer and SEC-registered investment adviser. Prior to the merger, Second Half Financial Partners likely relied on its own RIA registration or a corporate RIA umbrella; the current structure places all advisory activity under Merit's ADV.
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