Selfbook

Selfbook focuses on reducing hotel dependence on online travel agencies by improving the direct-booking experience. Its platform embeds AI search and one-click payments into hotel websites and habitual apps, aiming to increase conversion rates on channels where hotels keep more revenue per booking.

Selfbook positions AI search as a distribution layer rather than a simple site widget. The tool surfaces hotel availability and booking options within high-engagement applications that travelers trust, seeking to capture demand before it reaches large aggregator marketplaces — though specific integration partners have not been publicly named.

Selfbook operates at the intersection of both. It provides a payment gateway tailored to hotel transactions alongside AI-powered booking tools. The payments component handles the full checkout flow, while the search layer functions as a software product for guest acquisition, making the firm simultaneously a vertical SaaS and payments infrastructure play for hospitality.

Selfbook's commercial framing centers on shifting volume away from online travel agencies in favor of direct channels. While it does not publicly disclose formal positions on specific aggregators, its product is built to strengthen hotel-branded booking paths rather than complement third-party distribution.

No funding totals or institutional investors have been publicly attributed to Selfbook as of the most recent available information. The firm's website emphasizes product capabilities but does not include a dedicated investor relations page or disclosed capital-raise history.