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Selfrent
Selfrent is a asset manager; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts for private-markets...
Selfrent
Selfrent è la fintech che offre servizi innovativi di Open Finance in ambito Renting, integrando soluzioni di ecommerce e payment plug-in.
General information
Firm type
Asset Manager
Location
Region
Europe
Country
Italy
Sector focus
Frequently asked questions
What does Selfrent actually do?
Selfrent provides a white-label technology platform that allows businesses to offer renting as a payment option during the online checkout process. The platform integrates with existing websites and ecommerce systems via standard protocols, handling the technical and financial flow of pay-per-use transactions. It serves retailers, marketplaces, brokers, and agents who want to add rental options without building the infrastructure themselves.
Is Selfrent a direct-to-consumer rental company?
No. Selfrent operates as infrastructure for other businesses, not as a consumer-facing rental brand. Its platform sits behind partner checkouts, meaning the end consumer interacts with the merchant's own storefront while Selfrent powers the pay-per-use logic, underwriting (if applicable), and payment processing in the background. The firm describes itself as a fintech focused on Open Finance in the Renting sector, not a retailer or lessor.
Where does Selfrent operate geographically?
All available information points to an Italian base of operations. The company is structured as an Italian società a responsabilità limitata (Srl) and all website content is in Italian with a focus on the Italian commercial market. There is no mention of cross-border operations, additional offices, or regulatory licenses in other jurisdictions in the public domain.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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