Sellys

Sellys

Sellys operates as a specialized technology consultancy serving Swiss and European financial institutions with entity-governance, compliance, and tax-reporting implementations. Led by Director Alexandre Callea, the firm partners with ViewPoint, the self-described world's leading entity-governance platform, to configure and support systems for family offices, private banks, and fintechs. The client base, as disclosed on the firm's website, spans family offices in Switzerland and Europe, one of the largest private banks in Switzerland, and a Swiss multinational private bank. The firm's engagements center on three service lines: ViewPoint entity-governance and compliance solutions, efileConnect for cloud-based AEOI tax reporting, and bespoke consulting for the financial-services and fintech sectors. The ViewPoint work covers the full module set — entity management, billing, accounting, and document manager — with named specialization in FATCA and CRS implementations delivered by consultant Kevin Gries. efileConnect provides a secure electronic channel for the automatic exchange of tax information, a requirement that touches every Swiss private bank and cross-border family office. The Sellys team lists four publicly named members: Director Alexandre Callea, consultants Angelina Gimishliu and Kevin Gries, and marketing executive Doriane Boursier. Phone presence — +41 22 308 17 67 — confirms a Geneva operating base. The website references trust built with family offices and several of Switzerland's largest private banks but does not publish aggregate deployment figures, an AUM number, or dated operational events beyond the ViewPoint partnership. Sellys' structural differentiator is its focus on the operational layer of family-office governance rather than on asset management or advisory. Most firms serving single-family offices compete on investment performance or tax strategy; Sellys competes on system-integration depth for the software that tracks entities, compliance filings, and ownership structures. That positioning makes the firm a behind-the-scenes utility for Swiss allocators rather than a capital allocator itself.