Serhant

Serhant

Ryan Serhant founded Serhant in 2020 after more than a decade at Nest Seekers International, where he was consistently one of New York City's highest-grossing residential agents. The firm emerged from a period of personal brand-building that included starring roles on Bravo's 'Million Dollar Listing New York' and its spin-off 'Sell It Like Serhant,' giving the brokerage a built-in audience and a marketing engine that traditional real estate firms typically lack. Serhant structured the company as a full-service brokerage and content studio under one roof. The firm focuses on luxury residential real estate sales and new development marketing, primarily in New York City but extending to the Hamptons, South Florida, and other wealth-corridor markets. Its model integrates in-house production, branding, and social-media distribution alongside traditional brokerage services — listing videos are shot and cut by the company's own team. New development projects the firm has marketed include The Harper on the Upper East Side and Rose Hill in NoMad. The firm also runs an education platform, 'Sell It Like Serhant,' which sells sales-training courses to agents outside the company. Serhant has grown rapidly by recruiting agents with the promise of amplified personal branding and access to its media infrastructure. In November 2023, the firm expanded into South Carolina with a new office and a dedicated team in Charleston, signaling ambition beyond the Northeast corridor. Serhant himself remains the public face of the operation, regularly producing property-tour content that generates millions of views across YouTube, TikTok, and Instagram, creating a lead-generation funnel that feeds the brokerage rather than a third-party portal. The firm's structural distinction is its identity as an audience-first brokerage. Rather than treating marketing as a cost center that supports an agent's prospecting, Serhant treats content as a core asset that generates inbound demand, making the company as much a production house as a real estate firm. This architecture sidesteps the traditional brokerage reliance on paid portals like Zillow or StreetEasy for customer acquisition.