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Setouchi Tourism Partners
SETOUCHI DMO is a joint private/public organisation that endeavours to revitalize the tourism industry of the Seto Inland Sea by providing support with...
Setouchi Tourism Partners
SETOUCHI DMO is a joint private/public organisation that endeavours to revitalize the tourism industry of the Seto Inland Sea by providing support with information communication, marketing promotion and product development. It aims to revitalize the region through establishment of the Setouchi Brand. It is composed of the Setouchi Tourism Promotion Organization, which handles marketing and promotion, and Setouchi Brand Corporation, which provides product development support and utilizes a tourism fund for management and funding support to tourism-related businesses.
General information
Firm type
Private Equity
Year founded
2016
Location
Region
Asia
Country
Japan
City
Hiroshima
Corporate office
Hiroshima-shi, Japan
Principals
真鍋 精志（会長、一般社団法人せとうち観光推進機構）
田部井 智行（代表取締役社長、株式会社瀬戸内ブランドコーポレーション）
Sector focus
Frequently asked questions
What is the relationship between Setouchi Tourism Partners and the Setouchi DMO?
The firm acts as the private investment counterpart to the Setouchi DMO. The DMO itself is a public-private organization focused on promotion, marketing, and product development for the region. Setouchi Tourism Partners provides the equity capital to the for-profit ventures that the DMO's strategy and brand-building efforts help to incubate and scale, specifically in hospitality and travel.
Does the firm invest outside of Japan?
The firm's investment mandate is geographically fixed on the Seto Inland Sea region of Japan. Its outward-facing activities, such as the 2026 Monaco Yacht Show tender, appear focused on marketing and attracting international visitors rather than deploying capital overseas.
What stage of companies does Setouchi Tourism Partners target?
The firm's stated strategy targets expansion and late-stage growth companies. It looks for businesses that have moved past the early venture phase and need capital to scale tourism-related products, services, and infrastructure within the Setouchi region.
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