Sharethrough

Sharethrough

Sharethrough is a technology company building an omnichannel supply side platform for programmatic advertising. It was founded in Montreal, Canada, and has additional offices in New York and London. The firm's core product enhances standard ad formats automatically using proprietary technology, aiming to improve user attention, brand lift, and conversions. Sharethrough's platform curates inventory based on performance goals, attention, audience, context, and carbon emissions. It is an active member of Ad Net Zero, holds Scope3 Climate Shield certification, and has SBTi-approved net-zero emissions by 2030. The firm's GreenPMPs product allows advertisers to compensate for campaign carbon emissions, as noted by OMD UK and BMW Canada (per Sharethrough website, 2025). Sharethrough's technology is integrated with major ad exchanges and publishers. Sharethrough announced a merger with Equativ, creating a combined independent ad platform. The firm has partnerships with publishers like Freestar and CafeMedia, and agencies such as Havas Media and 360i (per Sharethrough website, 2025). The company's sustainability initiatives, including GreenPMPs and carbon compensation, are a distinct focus. Sharethrough's structural differentiator is its emphasis on human-centric programmatic advertising combined with sustainability. The firm is among a small number of SSPs with SBTi-approved net-zero targets and actively promotes carbon compensation through GreenPMPs. This focus on environmental impact within ad tech sets it apart from pure yield optimization platforms.