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SimilarWeb Ltd.
SimilarWeb was founded in 2007 and is headquartered in Cape Town, South Africa, with an additional office in New York.
SimilarWeb Ltd.
SimilarWeb was founded in 2007 and is headquartered in Cape Town, South Africa, with an additional office in New York. The company is publicly traded on the New York Stock Exchange under the ticker SMWB. Its board includes Jon Oringer, Thomas Kostuch, Daniel Dixon, Leendert van Delft, Bevon Dormer, and Pavan Rao as of 2025 (per the firm's website). SimilarWeb delivers a suite of AI-powered intelligence products — Web Intelligence, App Intelligence, Retail Intelligence, Stock Intelligence, and Sales Intelligence — alongside Data-as-a-Service API, advisory services, and OEM data partnerships. The platform tracks digital channels including search, display, social, and marketplaces. The company's data repository is described as the largest of its kind, covering web and app activity across industries and regions. The firm employs over 1,000 people across six continents. It has not disclosed AUM or deployment as its business is product-based rather than capital-management oriented. No additional offices beyond Cape Town and New York were confirmed. May 2026: The company continues to expand its AI-driven Answer Engine Optimization (AEO) tools, recognized by G2 as a market leader across multiple categories. SimilarWeb's structural differentiator lies in its publicly traded status and product-based revenue model, which contrasts with typical family office or asset management structures. It generates capital through subscription and data licensing rather than fund management, positioning it as a data infrastructure company serving enterprises and investment firms alike.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
Africa
Country
South Africa
City
Cape Town
Corporate office
Cape Town, South Africa
Additional offices
New York, United States
Principals
Jon Oringer
Board member
Thomas Kostuch
Board member
Daniel Dixon
Board member
Leendert van Delft
Board member
Bevon Dormer
Board member
Pavan Rao
Board member
Sector focus
Frequently asked questions
Who runs investment decisions at SimilarWeb?
SimilarWeb is a publicly traded company, so investment decisions are overseen by its board of directors. As of 2025, the board includes Jon Oringer, Thomas Kostuch, Daniel Dixon, Leendert van Delft, Bevon Dormer, and Pavan Rao (per the firm's website).
How does SimilarWeb source its data?
SimilarWeb maintains what it describes as the largest digital data repository in the world, collecting web, app, and retail data through partnerships and direct instrumentation. The data is then processed using AI to provide competitive intelligence, market trends, and consumer insights.
Is SimilarWeb structured as a family office or a venture firm?
Neither. SimilarWeb is a publicly traded technology company (NYSE: SMWB) that sells data intelligence products. It does not operate as a family office or investment firm.
Does SimilarWeb invest in funds or direct deals?
No. SimilarWeb's business model is product-based, generating revenue through subscriptions, API licenses, and data partnerships. It does not function as an investment vehicle.
What sectors does SimilarWeb cover?
SimilarWeb provides intelligence across all digital sectors, with particular strength in enterprise software, AI/ML, and data analytics. Its tools serve marketing, sales, product, and investment teams across industries.
How is SimilarWeb related to other entities?
SimilarWeb is an independent publicly traded company with no disclosed relationship to any family office or private investment entity. Its board includes independent directors and industry executives.
Where does SimilarWeb's underlying wealth come from?
SimilarWeb's capital comes from public equity markets and product revenue, not from any disclosed private wealth source. The company has not disclosed a wealth origin.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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