Sketchnote

Sketchnote

Sketchnote was founded by Shreekant Pawar and Julio Arias, with its headquarters in San Carlos, California. The company operates as a brand intelligence software provider, not a family office or asset manager. Additional offices are listed across Singapore, Seattle, Los Angeles, Tacoma, San Francisco, and Woodside. The platform tracks brand mentions across social media, news, blogs, videos, forums, podcasts, and reviews. It uses AI to analyze sentiment, emotion, and buying intent, turning unstructured conversation data into structured insights for marketing teams. Sketchnote also offers Instagram-specific analytics for follower growth, engagement, and content performance. The company lists over 100 agencies as clients and reports a 98% customer satisfaction rate. Clients include Investronaut and Xenia Consulting (per the firm's website). Its geographic footprint covers North America, Asia, and Europe. The firm is a small, globally distributed team. Named team members include Nishtha Kanal (content head), Kavya Menon (frontend head), and Samman Banerjee (delivery head), among others. Sketchnote has not disclosed any recent fundraising, AUM, or institutional investment. No team-size estimate is available beyond the named individuals on its website. Sketchnote's structural differentiator is its focus entirely on software-as-a-service for brand intelligence, with no asset-management or family-office operations. It is an operating company, not an investment vehicle. The firm does not deploy capital or make investments on behalf of clients.