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SKKY Partners
SKKY is a next-generation private equity firm that aims to partner with high-quality, growing companies focused on consumer products and services.
Overview
SKKY is a next-generation private equity firm that aims to partner with high-quality, growing companies focused on consumer products and services. It is differentiated by understanding of modern consumer platforms and channels, consumer investing expertise, and a position at the frontier of cultural relevance. Its mission is to deliver differentiated results to investors by supporting great brands that meet the needs of the modern consumer.
General information
Firm type
Private Equity
Year founded
2022
Location
Region
North America
Country
United States
City
Boston
Corporate office
Boston, MA, United States
Principals
Kim Kardashian
Co-Founder & Managing Partner
Jay Sammons
Co-Founder & Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at SKKY Partners?
Jay Sammons, as co-founder and managing partner, leads the investment and operational diligence process, drawing on his 16-year tenure at the Carlyle Group where he built the global consumer practice. Kim Kardashian contributes sourcing, brand strategy, and marketing amplification. Both partners are involved in final capital allocation decisions.
How does SKKY Partners source proprietary deal flow?
SKKY leverages Kim Kardashian's direct access to consumer founders and culture-setting brands — a network that traditional institutional firms often struggle to penetrate — alongside Jay Sammons's deep relationships across retail, hospitality, and packaged goods. The firm also receives inbound opportunities from operators seeking a partner with built-in marketing firepower.
What kind of deals has SKKY Partners completed so far?
SKKY made its first publicly disclosed investment in July 2024, taking a minority stake in luxury skincare brand 111SKIN. The firm also backs TRUFF, the premium hot sauce brand, which appointed a new CEO in 2024 with SKKY's involvement. The deal pipeline reflects an early-stage focus on premium consumer categories.
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