SKKY Partners

Jay Sammons, as co-founder and managing partner, leads the investment and operational diligence process, drawing on his 16-year tenure at the Carlyle Group where he built the global consumer practice. Kim Kardashian contributes sourcing, brand strategy, and marketing amplification. Both partners are involved in final capital allocation decisions.

SKKY leverages Kim Kardashian's direct access to consumer founders and culture-setting brands — a network that traditional institutional firms often struggle to penetrate — alongside Jay Sammons's deep relationships across retail, hospitality, and packaged goods. The firm also receives inbound opportunities from operators seeking a partner with built-in marketing firepower.

SKKY made its first publicly disclosed investment in July 2024, taking a minority stake in luxury skincare brand 111SKIN. The firm also backs TRUFF, the premium hot sauce brand, which appointed a new CEO in 2024 with SKKY's involvement. The deal pipeline reflects an early-stage focus on premium consumer categories.

SKKY is structured as an institutional private equity firm raising outside capital, not a single-family office. The founding partnership between Kim Kardashian and Jay Sammons institutionalizes a celebrity-operating model within a traditional fund structure, targeting buyout and growth-equity returns for third-party limited partners.

SKKY has not publicly detailed its co-investment policy, but its early deal profile suggests a willingness to lead minority stakes as a value-added partner rather than as a passive co-investor. The firm's operating model emphasizes active brand-building support, which aligns more naturally with lead or control positions.