Updated:
SnackFutures
SnackFutures Ventures is the corporate venture capital arm of Mondelēz International. Its mission is to push the boundaries of what is possible in snacking.
SnackFutures
SnackFutures Ventures is the corporate venture capital arm of Mondelēz International. Its mission is to push the boundaries of what is possible in snacking. It invests in brands, businesses, and technologies that can strengthen Mondelēz’s core businesses in chocolate, biscuits, and baked snacks and accelerate innovation, and acts as a strategic partner providing global resources, expertise, and network support to portfolio companies.
General information
Firm type
Corporate Venture Capital
Year founded
2018
Location
Region
North America
Country
United States
City
East Hanover
Corporate office
East Hanover, NJ, United States
Additional offices
Zurich, Switzerland
Principals
Richie Gray
VP, Global Head of SnackFutures
Luba Safran
Investment Lead
Daphné Busseniers
Strategy & Insights Lead
Simon Miles
Director, Portfolio Manager
Sector focus
Frequently asked questions
Who runs investment decisions at SnackFutures?
Richie Gray, VP and Global Head of SnackFutures, oversees the unit's strategy and investments. Luba Safran, the Investment Lead, drives deal sourcing and portfolio company support, bringing prior corporate venture experience from AB InBev's ZX Ventures. Gray reports into Mondelēz's executive structure, aligning venture decisions with the parent's category needs.
Is SnackFutures a standalone fund or a corporate venture arm?
It is the corporate venture capital arm of Mondelēz International. Investments are made directly from the parent's balance sheet rather than from a committed fund vehicle. This structure gives the team permanent capital but ties its mandate closely to Mondelēz's strategic priorities in snacking.
How does SnackFutures source deals?
Deal sourcing runs through the strategy and insights function led by Daphné Busseniers, who translates consumer snacking trends into an investment framework. The team also leans on Mondelēz's global commercial network and R&D pipelines to identify early-stage brands and technologies that fit its core categories.
What investment stages does SnackFutures target?
The firm invests across early-stage disruptors in well-being and sustainability, high-growth scale-up businesses inside chocolate, biscuits, and baked snacks, and emerging tech companies working on ingredients or packaging. Its portfolio spans seed-stage startups like Celleste Bio and revenue-stage brands like Craize.
Does SnackFutures participate in fund commitments or only direct deals?
All known activity is direct equity. The firm's disclosed portfolio consists of direct stakes in operating companies. There is no public evidence of LP commitments to third-party venture funds.
How is SnackFutures related to Mondelēz International?
SnackFutures is the corporate venture capital hub of Mondelēz International. It invests off the parent's balance sheet and is staffed by Mondelēz employees. The unit does not operate as a separate legal entity and its investment decisions ultimately serve Mondelēz's category growth targets.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on venture capital firms?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: